The Importance of Customer Lifetime Value for CX Leaders
Pointillist
DECEMBER 10, 2019
By Steve Offsey CX leaders use a myriad of metrics like Net Promoter Score ® (NPS ® ), Customer Satisfaction and Customer Effort Score. Not all companies measure and prioritize it, yet the importance of customer lifetime value (CLV) is staggering. Forrester What is Customer Lifetime Value?
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