Amity

JANUARY 30, 2019

In a previous post we tackled the question of ‘what is customer success?’ ’ In case you didn’t read it, or need a refresher, our definition of Customer Success is proactive enablement. This is the high level 100,000 foot overview of what Customer Success means to us.

Customer Success 61

Customer Success Customer Journeys Customers Training 61

Amity

JULY 12, 2018

In the customer success industry this can be especially hard because CS is still a new and developing area in the SaaS world. You’re learning as you go, and you have the responsibility of also teaching the rest of your organization about customer success. Doesn’t sound very simple, does it? How do you know?

Customer Success 60

Customer Success Software System CRM 60

Retently

JUNE 28, 2023

Despite being priced higher than many competitors, the brand has built a loyal customer base that love the unique experience and perceived value their products offer, paired with the exceptional service that justifies the price tag.

Customer Satisfaction 146

Customer Satisfaction Net Promoter Score Fashion B2C 146

Gainsight

NOVEMBER 1, 2022

Thankfully, with today’s sophisticated digital tools like AI and automation, it’s much easier now to scale your customer success and marketing efforts than it was during the last recession. In other words, with digital customer success, we can all easily do more with less. New growth avenues.

B2B 52

B2B B2C Software Customer Success 52

Totango

JUNE 4, 2021

However, today’s technology allows you to go much further with personalization by incorporating data about your customer’s profile and behavior. If you have a good 360-degree view of data on your customers and the ability to segment customers based on your data, you can engage clients in highly personalized ways.

Customer Engagement 62

Customer Engagement Engagement Customer Journeys B2C 62

Gainsight

AUGUST 22, 2019

“Why should my Customer Success (CS) teams think marketing?”. My short answer is that CS must evolve with the customer experience, and the experience is more digital and personal than ever before. B2B might work differently than B2C. Customer Success vs. Customer Marketing. Let me explain why.

Customer Success 20

Customer Success Marketing Touchpoint B2C 20

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

B2B 49

B2B Tips Customer Experience B2C 49

Gainsight

FEBRUARY 4, 2021

Customer Success 2.0 = Net Dollar Retention. In parallel, the Customer Success space has significantly evolved since its early days. Many CS teams started focused on defense – “firefighting,” customer health management, and churn. McKinsey captured the spirit of this in their article on Customer Success 2.0,

Tips 72

Tips Metrics Software B2C 72

ChurnZero

JUNE 1, 2022

“If you’re thinking about a product or service, either you’re going to bring [a customer] joy, you’re going to make them money, or you’re going to solve a pain point. With a Customer Success platform, you’re solving a pain where companies don’t even know what’s going on in their customer base.

Marketing 98

Marketing B2C Technology Management 98

SmartKarrot

JUNE 17, 2021

Role: Senior Director, Customer Success Location: New York, NY, US Organization: Arcadia As a Senior Director of Customer Success, you will deliver a best-in-class customer support experience across all customer segments resulting in increased retention.

Customer Success 10

Customer Success B2C Ecommerce Leadership 10

ChurnZero

JUNE 2, 2021

Lessons learned over the last year from the Customer Success community. If you’re a successful company, you would imagine that overall, your customer base should not only be growing, but they should also be using more products. Even consumer (B2C) operates very differently. Q&A Recap.

B2B 98

B2B Company B2C Survey 98

Magellan Solutions

FEBRUARY 9, 2021

Magellan Solutions provides premium B2C and B2B solutions for market research. . Customer support applies the principles of customer service in helping customers. Also, they function as part sales, part tech support, and part customer success. We have responsive and round-the-clock help to customers.

Social Media 52

Social Media Advertising B2C B2B 52

Team Support

JUNE 3, 2020

Other signs include no software integrations (which creates duplicate work), software built for B2C (business-to-consumer) when they are B2B, and no set standards for responding to customers based on issue severity. This is often a clear sign of chaotic support interactions.

B2B 64

B2B Software Self Service B2C 64

Up Your Service

FEBRUARY 24, 2019

Another session is “Gearing-Up Your Customer Service”. What do you do when your customer base grows faster than expected. It may sound like a nice problem to have, but you got to solve it fast to serve and keep those customers. The Service Cloud Platform can help with tools to support your team.

B2C 40

B2C Travel B2B Report 40

Magellan Solutions

APRIL 26, 2021

Magellan Solutions provides premium B2C and B2B solutions for market research. . Customer support applies the principles of customer service in helping customers. Also, they function as part sales, part tech support, and part customer success. We have responsive and round-the-clock help to customers.

Social Media 52

Social Media B2C Advertising B2B 52

Totango

JUNE 24, 2022

Customer success in SaaS differs from CS in other industries. The software service industry presents unique challenges for customer success management while also creating unique opportunities that call for specific strategies. Read on to learn the keys to effective customer success for SaaS clients.

Customer Journeys 102

Customer Journeys Customer Success Net Promoter Score B2C 102

West Monroe

NOVEMBER 18, 2021

Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base. Both B2C and B2B subscription service providers will face significant pressure to drive ARR growth at scale.

B2B 40

B2B Marketing B2C Software 40

West Monroe

NOVEMBER 18, 2021

Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base. Both B2C and B2B subscription service providers will face significant pressure to drive ARR growth at scale.

B2B 40

B2B Marketing B2C Software 40

ChurnZero

JUNE 1, 2022

“If you’re thinking about a product or service, either you’re going to bring [a customer] joy, you’re going to make them money, or you’re going to solve a pain point. With a Customer Success platform, you’re solving a pain where companies don’t even know what’s going on in their customer base.

Marketing 52

Marketing B2C Technology Management 52

TeamSupport

APRIL 26, 2019

Tying personalization into the previous point, automating certain aspects of the customer experience won’t remove the human touch from customer service. Rather, it will provide service teams with an opportunity to foster more one-to-one connections with their customer base. Understand the customer.

Competitive Advantage 55

Competitive Advantage Customer Service Self Service How To 55

Customer Guru

AUGUST 21, 2018

Lincoln is a Customer Success Consultant, keynote speaker and co-author of the book “Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue”. He believes that customer success is the way to make customers stick to the brand longer, buy more and advocate for them.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Gainsight

MARCH 20, 2019

In the health analogy, customers are like patients and Customer Success Managers (CSMs) are like doctors. CSMs do tests and measure signals to diagnose any “diseases” and prescribe the right treatment to reduce risk and improve customer outcomes. This especially true in a high-touch environment.

Data 45

Data Healthcare Measurement NPS 45

SmartKarrot

JUNE 8, 2020

Oftentimes, Customer Success Managers face a common doubt in their work life. What engagement model to use for their customers? E.g. A low touch customer success is useful for low servicing cost and reaching out to a wider audience. In the last few years, customers of SaaS world have totally changed the ball game.

Customer Success 10

Customer Success Effort Score B2C Engagement 10

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? Speaker: Julia Ahlfeldt, Certified Customer Experience Professional. Bonus Takeways*.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score Self Service 14

Thematic

APRIL 12, 2023

We had our NPS scores feeding into a Slack channel, and when the CEO saw a zero, he’d follow up directly with the customer. Afterward, he’d talk to the customer success team about his learnings. Or surveys that follow up with people who have contacted customer support. This is always the expectation.

Customer Centricity 62

Customer Centricity Culture Company Omni-Channel 62

SmartKarrot

APRIL 24, 2020

Targeting ‘everyone’ out there is definitely not on a successful business’s to-do list. The very first rule of business marketing often begins by stating the importance of a target audience and defining what customer base you are addressing. Segmented customer base improves your product and service to be more effective.

Net Promoter Score 12

Net Promoter Score Effort Score B2C B2B 12

Gainsight

NOVEMBER 18, 2019

Yet we’re seeing varying results , especially when compared to our business-to-consumer (B2C) counterparts. We know that trying the same things again—another journey mapping workshop, launching a new survey, force fitting the latest B2C trend—is not the answer. B2C has decades of refinement and standardization in CX.

B2B 9

B2B Customer Experience Customer Journeys B2C 9

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue. What Is Customer Loyalty?

B2B 107

B2B Loyalty Net Promoter Score B2C 107

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. As per research by Fundera , nearly 43% of customers will spend money based on how they perceive loyalty with a business.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

LiveChat

JANUARY 3, 2019

When your business grows, your customer base grows too. And one day you might notice that your customer service team is not able to catch up with all incoming inquiries and if you want them to keep up the good work, you need to hire new people. Customer success management in SaaS – LiveChat team strategy.

Case Study 59

Case Study Chatbots Study Tips 59

Lumoa

OCTOBER 31, 2018

Stop organising by function and skill set, start organising by ‘ability to deliver customer success’ create ‘experience teams’ of people with different skills and different core competencies that can manage the entire customer life cycle and reward them together for the achievement of customer success, not completing tasks and activities.”.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Influitive

AUGUST 3, 2015

The days of social media being a B2C-only marketing tool are long gone. Grow Your Customer Base. Traditional customer reference programs are self-serving, biased and come way too late in the buying process. Increase social media buzz. Cut Your Reference Program. The worst part is: buyers know it.

B2B 66

B2B Report Social Media Marketing 66

Waypoint Group

JANUARY 23, 2015

But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements. These are the six key performance indicators (KPI’s) we’ve determined to be necessary on every customer feedback dashboard: % of Identified Promoters. Usage data?

B2B 40

B2B NPS Guidelines Metrics 40

PeopleMetrics

NOVEMBER 4, 2014

These two beer masters score very highly on what we consider the four most important metrics for customer engagement. In their endeavor to help the brewers in their own homes, the gurus are doing much more than giving advice: they are ensuring their customers’ success. Advocacy: Enable Your Customer Base to Sell For You.

Customer Engagement 54

Customer Engagement Engagement Social Media Customer Centricity 54

ProProfs Chat

MAY 6, 2020

Better customer experiences can also help you improve employee satisfaction hassle-free. 80% of B2B buyers are not only looking for but expect a buying experience like that of a B2C customer. (Source: Lumoa ) Tweet this. As one of the customer experience facts, this one definitely leaves us surprised.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

SmartKarrot

SEPTEMBER 14, 2023

The first thing you need to do is to segment your target customer base into B2B or B2C because they normally have varying motivations for purchasing products or services. An Example of a Business Sales Playbook Sales to CS Hand-off The sales to customer success handoff is a very important period in your clients’ journey.

Sales 10

Sales B2C Resources B2B 10

SmartKarrot

JULY 7, 2023

This analysis is an effective tool that provides powerful insights into growing a business through its existing customer base. This does not only provide opportunities for growth but also helps businesses in building strong customer loyalty. It can be utilized with ease by B2B and B2C businesses as well.

Analysis 10

Analysis Customer Satisfaction Resources Loyalty 10