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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. That’s what loyalty is.

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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. The problem lies in the assumption that ALL repeat business is motivated by loyalty. Let’s begin by defining customer loyalty and inertia. Take a moment to consider to whom in your life you feel loyalty.

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In the Competitive Airline Industry, Best Practices in CX can be Transformational

Customer Bliss

Let’s face it: the airline industry is tough. Do you remember how many airlines there were when you were a kid?) To stay ahead of the competition, airlines keep close tabs on customer experience to address flyers’ concerns, preferences, and needs through reports like the recently released J.D.

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Who Owns Your CX Program? (Hint: It’s Everyone)

InMoment XI

As Jan Carlzon, former CEO of Scandinavian airline SAS, once said, “If you’re not serving the customer, your job is to be serving someone who is.”. In my previous role leading customer experience for Hertz, I was also responsible for Voice of the Customer, CRM, and Loyalty. Every Team Owns Part of the Customer Experience.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers. Ready to start?

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Service Level – Are You Measuring it the Wrong Way?

COPC

Overview Service level is one of the most important metrics for a contact center to measure and manage and has been in place since contact centers evolved. The urgency of the caller’s query, their other choices, and their loyalty to the organization are all factors. As an illustrative example, think of phoning an airline.

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Focus on the People and the Numbers Will Come

CX Journey

When companies focus on people, their people - employees first, then customers - the numbers will come. They know the old management adage, companies are in business to maximize shareholder value, all too well. From the book: Internal quality is measured by the feelings that employees have toward their jobs, colleagues, and companies.

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