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Introduction to Customer Experience Design

Lumoa

To do that, you’ll need to come up with a strategy for how you integrate multiple technologies to attract, retain, and delight your customers at every stage of your sales pipeline. You can accomplish this feat by focusing on your customer experience design. What is Customer Experience Design?

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Half the Money You Spend on #CX is Wasted

CX Journey

Half the money I spend on advertising is wasted; the trouble is I don't know which half. I've seen a few interpretations, but I think the most common one revolves around not being able to qualify or quantify the effects of advertising. Which ad brought customers into the store, the weekday or the weekend ad? John Wanamaker.

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What Causes Friction

ShepHyken

As an example, there is always a company that makes me go through their entire advertising pitch before anyone picks up the phone. If a customer is on a website and needs help, there should always be a human fallback. A bad customer experience design: The concept of CX design is a hot topic. That’s friction.

Policies 124
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Should #CX Professionals Care About the Four Moments of Truth?

CX Journey

Here's what's interesting: these xMOTs help marketers and advertisers, but they aren't helpful to customer experience designers. These xMOTs relate more to stages in time, stages in the customer lifecycle, than they do to brief points in time. I'd say these are more stages of truth than moments of truth.

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5 Rules for Ensuring Behavioral Science Works for Your Business

Beyond Philosophy

Sometimes you only need to raise the price or advertise more. Many grand behavioral science theories and findings exist that are impossible for you to implement in your Customer Experience design or marketing strategy. However, it would help if you also realized when you don’t need a theory at all. Rule #5: Iterate.

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Voting for Over-Delivery: The Inspirational Power of Promises Fulfilled

Michelli Experience

Brand advertising, marketing, and sales efforts are all “promises”. The product and service experiences that follow those promises either fall short, deliver on, or exceed the promises made as customers choose to engage your brand.

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The most important thing to know about customer experience competencies

Customer Bliss

Remember: by now, people mostly know how to ignore or gloss over advertisements, even if they’re beautiful. Your brand won’t get that love without experience reliability. The big takeaway here: customer experience design methodology needs to be as rigorous a process in your organization as product development.