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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. What is Predictive Analytics? Improve customer lifetime value.

Analytics 260
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Free social media audit template for 2023

BirdEye

Social media is a crucial component of any company’s marketing strategy. With billions of people using social media platforms every day, it’s no wonder businesses are eager to establish a strong online presence. However, simply having a presence on social media just isn’t enough.

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9 Important social media trends you need to know in 2023

BirdEye

Social media is an ever-changing landscape where trends rise and fall every day. If you aren’t keeping a close eye on the latest social media trends, you might be left guessing while your follower count decreases. billion users by 2023. Take the initiative to develop a social media campaign for TikTok.

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

The rapid evolution of today’s digital landscape only compounds these challenges, demanding strategic agility and an analytical mindset from today’s marketing leaders. Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5% of company revenue to 9.1%

ROI 226
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Optimizing your customer feedback strategy in 2023

Lumoa

They’ve been doing it for years, but with the continuing proliferation of social media platforms, their voices are only getting louder. Businesses that want to grow in 2023 (and beyond) realize that this isn’t a problem—it’s an opportunity. Each of these should be incorporated into your customer feedback strategy.

Feedback 208
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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.