NetBase

JULY 11, 2019

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

Brands 62

Brands Report Telecommunications Automotive 62

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Big brands—ones with resources and manpower—were ahead of the game.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

Joe Rawlinson

DECEMBER 18, 2018

Content marketing is not merely effective today. In 2019, you will need to focus on complex long-form content, experiment with formats, and pay more attention to your distribution channels and commitment. Top 4 Tips to Boost Your Ecommerce Content Marketing Strategy in 2019. Make long-form content your priority.

Ecommerce 92

Ecommerce Tips Marketing Omni-Channel 92

NetBase

AUGUST 28, 2020

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations.

Consumers 52

Consumers Innovation Marketing Social Media 52

NetBase

MARCH 3, 2020

Consumer and market intelligence can cut Uber’s operating costs, while increasing profitability, which could allow Uber to do away with EBITDA margins as its profitability measure sooner than projected. And that’s certainly worth exploring, as the rideshare/food delivery company is burning money on marketing. Self-driving cars.

Consumers 56

Consumers Marketing Financial Measurement 56

NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 But, its Net Sentiment was edged out by another brand contender.

Social Media 52

Social Media Report Consumers Industry 52

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. Here we’ll take a peek into the podcasting space to see what is making it so enticing for brands. Listening as the new consumer love. Listening as the New Consumer Love.

Brands 97

Brands Advertising Trends Consumers 97

NetBase

AUGUST 7, 2020

When it comes to business, brands must be prepared to roll with the punches when the unexpected happens and shifts their plans. A perfect example is mattress brand Simmons. They recently experienced wild success leveraging TikTok to target young consumers during this lockdown. Is this an avenue your brand should consider?

Consumers 80

Consumers Social Media Video Brands 80

Kustomer

DECEMBER 20, 2019

The final days of 2019 are drawing to a close, and that means it’s time for Kustomer’s year-end wrap up. Here are some of the most memorable highlights: Top Customer Service Trends of 2019. Achieving true omnichannel support was a focus of many organizations in 2019. Kustomer 2019 Developments. The Rise of AI and ML.

e-support 93

e-support Omni-Channel Case Study Comparison 93

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Successful programs pave the way to increased sales and can drive market share.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

NetBase

JANUARY 4, 2019

Sweeping predictions about any social platform are dangerous to make, but this one feels like a sure thing – businesses that aren’t bringing their A game to Instagram in 2019 will feel it before the end of the year. Instagram is clearly the most important channel for brands to engage with consumers. And consumers are loving it.

Marketing 80

Marketing Social Media Consumers Brands 80

NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 But, its Net Sentiment was edged out by another brand contender.

Social Media 52

Social Media Report Consumers Industry 52

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

NetBase

MARCH 17, 2020

Consumers are flocking to the benefits of CBD for medicinal, financial, and personal reasons. And consumer and market insight sheds light on this societal shift and why your brand needs to be aware of it! It’s easy to see CBD’s popularity among consumers. Consumers Going Green for Health Reasons.

Consumers 60

Consumers Marketing Study Sales 60

NetBase

JULY 22, 2020

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. and European luxury markets. and European luxury markets. What luxury consumers really want from brands.

Consumers 59

Consumers Meeting Brands Ecommerce 59

NICE inContact

OCTOBER 18, 2019

Gartner’s 2019 Magic Quadrant for Contact Center as a Service, North America, report has just been released. And thanks to its rigorous analysis of vendors within the market, the report helps buyers ensure the right cloud technology partner is selected for their contact center needs.

Contact Center 120

Contact Center Self Service Omni-Channel Call Center 120

NetBase

MARCH 5, 2020

As climate change’s cataclysmic date with our own humanity looms greater on the horizon, with experts predicting that we have less than 20 years to reverse or limit our own effect on the planet, consumers are becoming increasingly aware of their ability to do good by supporting “green” companies. Consumers’ Climate Concerns.

Consumers 56

Consumers Brands Conference Sports 56

NetBase

JULY 24, 2020

And it’s winning consumer love, which is the name of game when it comes to marketing these days. We will explore this and more including: How Lysol stands as an example of turning sentiment into dollars – and how your brand can too. Brands and consumers fighting price gouging and stockpiling.

Consumers 90

Consumers Social Media Brands Analysis 90

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start! Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

eBook 55

eBook Marketing Comparison Analysis 55

NetBase

MARCH 4, 2019

Carefully cultivating a social presence online is no longer a quirky extra for a brand to offer, if it ever was. And any brands still devoting half-hearted efforts to their digital marketing really need to read The 2019 State of Social Report , as it offers game-changing insight for (and from) small, challenger and top-performing businesses.

Report 89

Report Social Media Advertising Ecommerce 89

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” ” So if you’re in marketing you’d better start honing these skills and not just your digital marketing, before the robot takes your seat!

Marketing 177

Marketing Customer Centricity Industry Data 177

NetBase

APRIL 24, 2019

Wondering how top Automobile, Beauty, Fashion, High-end, Hotels, Jewelry, eCommerce and Retail luxury brands are faring in this increasingly social media-driven environment? You can see what we discovered in NetBase’s 2019 Luxury Brands Industry Report – but first, a preview with some highlights! So were we! And by what measure?

Report 40

Report Industry Brands Effort Score 40

Oracle

FEBRUARY 20, 2019

At NRF 2019 , we asked retail leaders, “What are the top retail trends in 2019?” So, leveraging machine learning and science to understand consumer behavior, to understand mind patterns, is definitely going to give a competitive advantage to any retailer that is willing to jump into the science and machine learning world.”

Retail 89

Retail Trends Competitive Advantage Consulting 89

NetBase

AUGUST 3, 2020

Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. And harnessing the power of influencer marketing could help boost your visibility and credibility in the eyes of consumers.

Marketing 97

Marketing Social Media Fashion Advertising 97

NetBase

APRIL 2, 2019

. Understanding the emotions motivating consumer behavior is never easy, and consumers posting online about every bit of their experience with your brand compounds the problem. With sarcasm, imagery and emojis thrown into the mix, brands struggle to gather accurate insight to inform strategy. Let’s take a peek.

Analytics 90

Analytics Report Social Media Consumers 90

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. Fueling EMEA Market Growth in Challenging Times. And brands in every category need to become omnipresent and create eCommerce offerings to counter the loss.

Social Media 53

Social Media Report Survey Marketing 53

Oracle

MARCH 12, 2019

Shoptalk describes itself as an event “where the entire retail ecosystem comes together to create the future of retail based on the latest trends, technologies and business models, including changes in consumer expectations.” Retail is embracing new service delivery models to meet consumer needs.

Retail 86

Retail Conference Case Study Consumers 86

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Staying on top of today’s social commentary is vital to the heartbeat of any good business, company or brand.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

Eptica

APRIL 12, 2019

Date: Friday, April 12, 2019 Author: Pauline Ashenden - Marketing Manager Analyzing CX sentiment in 2019. Published on: April 12, 2019. The highest ever number of consumers (13.9%) said they’d faced customer service problems. This means customer satisfaction is at its lowest level since July 2016.

Conference 76

Conference Self Service Fashion Ecommerce 76

Eptica

DECEMBER 11, 2019

Date: Wednesday, December 11, 2019 Author: Pauline Ashenden - Marketing Manager Taking stock of customer service in 2019. Published on: December 11, 2019. And what better way of doing this than exploring the 2019-20 Contact Babel UK Contact Centre Decision-Makers’ Guide , sponsored by Enghouse Interactive.

Self Service 75

Self Service Customer Service Social Media NPS 75

NetBase

SEPTEMBER 24, 2019

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media. Which global beauty brands were included? And how you can too. Shouldn’t it be?

Social Media 40

Social Media Report Industry Brands 40

NetBase

JANUARY 15, 2020

What do you get when you cross powerful brand marketing with live television? A viral marketing moment where you see all of your targeted social listening pay off. Thanks to Popeye’s branding win, it’s now something that will be mentioned in marketing materials for years to come. Popeye’s is to blame! Absolutely.

Brands 95

Brands Touchpoint Consumers Marketing 95

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99

Brands Company Social Media Video 99

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

NetBase

FEBRUARY 18, 2019

Is 2019 the year of the Instagram Influencer? If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start! Why are influencers the most powerful marketing tactic at your disposal? It depends on who you ask. Are they correct?

Marketing 40

Marketing eBook Comparison Analysis 40

Fox Metrics

JUNE 25, 2020

Not long ago, all a business needed to run digital marketing ads was a website and Facebook page. New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts.

Trends 111

Trends Marketing Social Media Advertising 111