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Why every CX team needs to plug into the power of integrations

CloudCherry

Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. 90% of consumers find personalization appealing , according to a 2018 Epsilon study. For example, PUMA used their CRM data within CloudCherry to determine that their promoters, on average, spend 10% more than detractors.

CEM 186
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Why every CX team needs to plug into the power of integrations

CloudCherry

Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. 90% of consumers find personalization appealing , according to a 2018 Epsilon study. For example, PUMA used their CRM data within CloudCherry to determine that their promoters, on average, spend 10% more than detractors.

CEM 170
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Marketo Integration

CloudCherry

In 2018 Sirius Decisions ran a study that showed 54% of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness. In 2018 85% of B2B marketers were not using their Marketing Automation to its full potential. Analyze the ROI of a campaign based on the correlation between.

NPS 150
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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Diversification Across Channels. Onward and Upward.

Loyalty 45
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Back to the Future: Acquisition Marketing Needs to Evolve

Optimove

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. How can marketers lead their companies through online advertising’s ROI crisis? By focusing on customers with better CLTV potential, you’ll be able to spend more per customer, knowing the ROI will be higher.

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How Kenya Revenue Authority Changed Local and International Perceptions with Cloud CX

Oracle

KRA adopted an omnichannel, cloud-based CRM platform. Their CRM went live in time for the 2018 tax season, allowing citizens to contact tax specialists and ask questions in person or through email, phone, live chat, and social media to troubleshoot any misunderstandings. That compliance equated to $13.65

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When Optimove Becomes Your Brand’s Happiness Lab

Optimove

In 2018 she began teaching a class called Psychology and the Good Life, which quickly became one of Yale’s most popular courses; nearly a quarter of the undergraduate student body enrolled in the first year it was offered. The foundation of Paper Source’s CRM work is customer lifecycle marketing. ” said Darby.