ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Social Media Sports 104

PK

JULY 25, 2019

Fostering a community with your customers is key to brand loyalty. Emotionally connected customers have a 306% higher lifetime value , which means brands have to find ways to show you care. Events have the potential to be a highlight in your customer journey and communicate your brand values in a memorable way.

Retail 49

Retail Loyalty Fashion ROI 49

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

ijgolding

AUGUST 3, 2018

In April 2018 I wrote an article for my column in customerthink – it was called ‘Transform or Die! I wrote the following: Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say.

Case Study 191

Case Study Retail Study Policies 191

CSM Magazine

JUNE 2, 2021

The Loyalty People has today announced the appointment of loyalty innovator Tom Peace as the company’s new Managing Director. Tom is one of the loyalty industry’s most respected experts, with over 15 years’ experience in analytics and customer engagement roles at the likes of IRI, Aimia, Reward Insight and Collinson.

Loyalty 52

Loyalty Travel Fashion CRM 52

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Oracle

FEBRUARY 26, 2018

For both marketers and retailers, the most influential technologies available were those that used customer – and even employee – data to improve experiences and make marketing smarter, more streamlined, and ultimately a more profitable venture. Now, in 2018, the excitement that surrounded big data has worn off.

Analytics 90

Analytics Data Fashion Retail 90

ShepHyken

SEPTEMBER 17, 2018

This article reminds us of some of the brands who have fallen to their demise because of the commoditization of their products and experiences. Tech Brands Dominate Brand Loyalty Rankings By Paul Ausick. (24/7 My Comment: Which brands are the leaders in customer loyalty? 24/7 Wall St.)

Customer Service 82

Customer Service Automotive Metrics Loyalty 82

ShepHyken

MAY 7, 2018

That’s why the online retailer now converses with its customers most frequently through text messages. My Comment: There are many ways for customers to communicate with the companies and brands they do business with. My Comment: If you are in the retail business and you have returns, then this is an article you want to read.

Customer Service 79

Customer Service Policies Retail Case Study 79

Oracle

NOVEMBER 27, 2019

Modern retailers understand this new omnichannel reality and are adopting retail innovation strategies to meet shoppers wherever they are — and on whatever device they choose. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech. Revolutionizing the drive-thru experience.

Retail 74

Retail Innovation Trends Ecommerce 74

Maru Group

NOVEMBER 28, 2018

Early indicators suggest that Black Friday bought an estimated £7billion cash injection into the UK retail market, yet results show that footfall was down 5.4% We’ve continued to see a trend towards retailers extending Black Friday shopping events this year in a bid to manage demand and customer expectations. year on year.

Loyalty 45

Loyalty Retail Customer Experience Analysis 45

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. While many retailers compete for shoppers from all generations, millennials are particularly difficult to entice. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Be transparent.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

C3Centricity

AUGUST 20, 2017

Do you know how you’re going to beat the competition in 2018? This could be by serving behind the counter if you have a retail outlet. This is a dangerous strategy, as I explain in “Are you on the way to brand heaven or hell?” If not read “How do people recognise brands?”

Innovation 120

Innovation Competitive Advantage Meeting Strategy 120

ShepHyken

JUNE 17, 2018

Retail Customer Experience) A retail business can never be immune from complaints. My Comment: While this article has a retail focus, there is something here for every business. 4 Unexpected Tips That Will Make Your Brand Stand Out by Pia Silva. Four tips that will make your brand stand out.

Customer Service 83

Customer Service Airlines Tips Retail 83

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. ICMI) We’re almost to the mid-point of 2018, and it still amazes me that many brands either have no social customer service or ineffective social customer service. by Sue Duris.

Customer Service 77

Customer Service Loyalty Programs Social Media Loyalty 77

Maru Group

NOVEMBER 27, 2018

Black Friday 2018 has delivered less than expected. While UK retailers saw an estimated £7billion of online sales over the weekend, it’s less than the £8.1billion estimated by online retail trade body IMRG back at the beginning of the month. Retailers must find a clear balance in their Black Friday strategies.

Retail 40

Retail Sales Feedback Strategy 40

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Industry 73

Industry Brands Rewards Programs Loyalty 73

ShepHyken

JUNE 25, 2018

Keys To Earning Sustained Loyalty From Your Employees by Charle Brown. Chief Executive) Having strengthened millions of relationships for brands and causes worldwide, we’ve identified five critical steps to achieve the sustained loyalty your business needs. What do these companies do to earn such loyalty?

Customer Service 85

Customer Service Loyalty Tips Conference 85

Maru Group

NOVEMBER 28, 2018

Early indicators suggest that Black Friday bought an estimated £7billion cash injection into the UK retail market, yet results show that footfall was down 5.4% We’ve continued to see a trend towards retailers extending Black Friday shopping events this year in a bid to manage demand and customer expectations. The extended Black Friday.

Loyalty 40

Loyalty Customer Experience Retail Analysis 40

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Industry 48

Industry Brands Rewards Programs Loyalty 48

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Second to None

APRIL 9, 2018

Measuring what the most successful brands are doing in any industry can serve as a great source of information for your organization. One recent initiative that organizations can learn from was implemented by the luxury brand Sephora. The decision was a sign of the times, said Laughton. Mobile is the glue that holds it all together.”.

Brands 54

Brands Retail Loyalty Fashion 54

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing. In fact, 63.6

Brands 82

Brands Marketing Social Media Sports 82

C Space

JUNE 11, 2020

The Brand Move Roundup – June 11, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Fifteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Retail Government Advertising 52

Experience Investigators by 360Connext

NOVEMBER 17, 2020

We know that building loyalty requires more positive interactions than negative ones. Chewy, a pet supply digital retailer, is known for getting to know their customers and their pets. Christopher Moloney (@Moloknee) September 2, 2018. What about when they complete a training process or post about your brand on social media?

How To 372

How To Airlines Social Media Tips 372

Oracle

MARCH 7, 2018

Oracle Modern Customer Experience 2018 will take place April 10 – 12 in Chicago, with 250+ planned sessions focusing on the hottest topics in customer experience. Ready to register now for Modern Customer Experience 2018? Ready to register now for Modern Customer Experience 2018? Note that event details are subject to change.

Customer Experience 49

Customer Experience Chatbots Omni-Channel Loyalty 49

Eptica

JANUARY 16, 2019

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. Given these issues, how can your brand win and retain their loyalty? You might also be interested in these posts: Reviewing 2018 – our top 10 blog posts from the year.

Consumers 71

Consumers Brands Social Media Measurement 71

Second to None

MARCH 5, 2018

Too often, brands will create an over-arching strategy that places profit as the number one priority. Brands that do manage to place providing value to customers at the center of their strategy will be revealed as leaders in their respective industries. Note that I didn’t mention loyalty once. Let’s start with margin.

Brands 54

Brands Retail ROI Metrics 54

Oracle

NOVEMBER 12, 2019

Consumer expectations have risen to a point where it calls for a company’s customer experience to be seamless across all channels , from your site to your social media channels, in person, and anywhere else your brand has a presence.

Omni-Channel 45

Omni-Channel Loyalty Social Media Ecommerce 45

Maru Group

NOVEMBER 14, 2019

However, 2018 saw a decline in appetite. 2018’s peak growth was the lowest recorded by the IMRG Capgemini Sales Index. Online UK retail spend on Black Friday was up just 7.3% Black Friday is now cemented in the UK retail calendar; there is no turning back for the industry. What does the ideal UK Black Friday look like?

Retail 40

Retail Sales Consumers Analysis 40

C3Centricity

MAY 25, 2020

If you’re interested in reading an analysis of the US Retail Apocalypse and the 23 big retailers closing stores then I highly recommend this post on Fox Business from last year. Two-thirds of consumers say they’re likely to switch brands if they’re treated like a number instead of an individual.

Technology 194

Technology Analysis Data Consumers 194

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. Finishing 2019 with a brand value of $47.2

Consumers 59

Consumers Meeting Brands Ecommerce 59

ShepHyken

AUGUST 20, 2018

Retail Customer Experience) Emotional connection in the customer experience game is a mere table stake, not an extra or a value-add. This article looks at three areas that, while applicable to all companies/brands, are especially applicable to the B2B companies. I listened, we acted and we heard. by Chip Bell.

Customer Service 69

Customer Service B2B B2C Innovation 69

Maru/HUB

JULY 9, 2018

Amazon has retained its place as the top UK organisation for customer satisfaction while Iceland has taken top place among food retailers for the first time, according to a survey. The Institute warned that the difficult retail environment meant that survival would be driven by how well customers were served. 2 John Lewis Retail.

Brands 49

Brands Customer Service Insurance Banking 49

ijgolding

MAY 21, 2018

Whether you work in financial services, manufacturing, logistics or retail, no business today can ignore the rapid pace of change facing us all. Many businesses could rely almost entirely on their brand name – believing that they had embedded themselves in the hearts of consumers, they could sit back and watch the money pouring in.

Retail 186

Retail Leadership Case Study Financial 186