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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

The 2017 Warc Toolkit, produced in association with Deloitte Digital, reports that 58% of CMOs around the world predict within the next five years, AI will need to be a necessary part of marketing strategies in order for a brand to succeed. Below are a few ways AIM can create higher levels of customer engagement.

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Why Customer Engagement will Never be the Same

SurveySparrow

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

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Expiring points and what they tell us about customer loyalty in 2017

Currency Alliance

Of all the statistics to emerge from the 2017 Bond Brand Loyalty Report , the most shocking was probably that there are an estimated $100bn in loyalty points that are left unredeemed by members in North America. It’s clear that around three-quarters of the typical customer base don’t currently value loyalty points highly enough.

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Guest Blog: Want to Excel at Customer Service? Transform your Contact Centers into Customer Engagement Centers

ShepHyken

This week we feature an article by Mansi Bhatia who looks at ways organizations can transform contact centers into a customer engagement center. I like the idea of a customer engagement center. – Shep Hyken. Customer service has the power to make or break a company. Contact Customers on their Preferred Channel.

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CX Lessons from 2016: 31 Customer Experience Pros Share Their Plans for 2017

Bold360

What exactly are the takeaways making the biggest impact on customer experience initiatives as companies look to 2017, and how can CX pros and business leaders move their companies forward in the digital, always-on, always-connected, omni-channel landscape? Meet Our Panel of Customer Experience Pros: Daisy Jing. Sasha Tenodi.

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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

In their 2017 report “Drive Business Growth with Great Customer Experience” their models demonstrate “revenue potential clearly increases with higher CX Index scores.”. This enables the bank to compare the CIR, share of profit, and ROE contribution of both customer groups. Reduce Costs. The takeaway? Be patient, but start now.

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A 71% drop in support load: How Tourney Machine is using Elevio to help customers succeed

Elevio

The challenge of creating knowledgeable customers. For SportsEngine’s Senior Customer Engagement Specialist, Grace Brunina, helping organizations like these grow and thrive using products like Tourney Machine is at the core of her job. . It’s really important to us that we’re creating knowledgeable customers,” she says.

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