Remove 2015 Remove Advertising Remove Marketing
article thumbnail

Are you ready for MadTech? 3 tips to help you prepare

ECXO

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But an even greater challenge lies on the horizon: integrating marketing technology with advertising.

Tips 394
article thumbnail

Blue Ocean Promotes Amy Bennet Roach to Vice President, Sales and Marketing

BlueOcean

Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations.

Sales 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Brand Trends for 2015

CX Journey

Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Real Brand Engagement : Marketers will link ?engagement? brand customer experience loyalty marketing' Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. engagement? category''?s

Trends 171
article thumbnail

A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

The 2015 results appear to go a step further. The opening paragraph of the 2015 analysis written by Tim Knight and David Conway states: It is a universal truth, increasingly understood, that a brand is not what a company says it is, but what its customers feel it is. It is refreshing to see this stance bourne out by the 2015 results.

Analysis 120
article thumbnail

How Storytelling Has Emerged as a Force in Marketing

Storyminers

From legacy brands like Disney and Apple to challenger brands like Warby Parker and Airbnb, a rich blend of history and marketing can create an experience that convinces people to try new things. The duality of story and experience is pure gold for marketers. . They emphasize the backstory; it matters more than you think.

Marketing 113
article thumbnail

99 Amazing Social Media Statistics and Facts

Brandwatch CX

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform.

article thumbnail

4 New Tech Trends Marketers Need To Know About Holiday Advertising

iPerceptions

For marketers, it is one of the most important times of the year. percent greater than 2015's revenue. The holiday season is upon us. According to the National Retail Federation (NRF), the average U.S. consumer plans to spend about $935 this year. Overall, the NRF predicts retail sales will be 3.6