Helen Dewdney

SEPTEMBER 25, 2015

The Consumer Rights Act 2015 comes into force on the 1st October 2015. Digital content that is downloaded is not subject to the right to reject as the consumer is not in a position to return the digital content. A consumer may not discover this for some days, perhaps even after 30 days. I only send a few a year!

Consumers 30

Consumers eBook Software Advertising 30

ReviewTrackers

FEBRUARY 10, 2021

Corporate reputation management is a combination of strategies that are used to shape consumer perception of your brand. Today, consumers rely on current customers to tell them whether or not a business is worth their time and money. There is only one way a customer can start a journey with your brand.

Management 123

Management Social Media Culture Advertising 123

C3Centricity

JULY 26, 2018

Remember winter storm Juno in the USA in 2015? Have you never wondered why suddenly everyone is talking about a certain topic, or using similar slogans in their advertising? As an example, think about how many companies have used the idea of “YES” and “NO” in their advertising in the past couple of years.

Competitive Advantage 120

Competitive Advantage Advertising Trends Exercises 120

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Boosting customer satisfaction with Alliant Energy.

ROI 100

ROI Measurement Brands Net Promoter Score 100

2020 Research

SEPTEMBER 1, 2022

In times of recession, it’s important to know how to keep your business afloat and your customers happy. Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions.

Brands 52

Brands Banking Advertising Loyalty 52

Comm100

JANUARY 14, 2016

If there is one thing that’s certain, it’s that modern consumers are much more tech-savvy than those from past generations. As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. Mobility First – Thinking Beyond the Basics of Mobile.

Omni-Channel 0

Omni-Channel Trends Self Service Customer Service 0

BirdEye

AUGUST 29, 2023

Happy customers build successful businesses. You can grow, scale, and develop your business if you understand your customers’ feelings about you. Great products, the best marketing campaigns, and the costliest ads are all playing second fiddle to the power of customer satisfaction. Why is customer satisfaction important?

Customer Satisfaction 98

Customer Satisfaction Chatbots Social Media Omni-Channel 98

Storyminers

MARCH 11, 2019

From a modern branding perspective, successful storytelling acts as an emotional glue, creating a loyal audience and engaging new customers. They keep story close to the core of the brand; let it evolve to remain relevant to customers. Developing a compelling backstory can inspire brand loyalty amongst the most passionate of consumers.

Marketing 113

Marketing Social Media Advertising Video 113

NetBase

MARCH 4, 2019

Building an online persona for a brand is important, as is getting that persona in front of the right audience, which is not an easy task with all the competition for consumers’ attention online. And you can thank consumers for that. Consumer Marketing Opportunities & Challenges. Making It Matter.

Report 89

Report Social Media Advertising Ecommerce 89

Retently

OCTOBER 1, 2018

Research from Vision Critical shows that the total annual cost of unhappy customers for businesses can go up to $537 trillion. What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question.

Customer Journeys 107

Customer Journeys Touchpoint Social Media How To 107

Michelli Experience

SEPTEMBER 19, 2017

I’m not sure if you are still reading given recent findings on just how short attention spans have become but here goes… I knew things had gotten bad back in 2015 when I read an article in The Telegraph titled Humans have shorter attention span than goldfish, thanks to smartphones. That was 2015! Smartphones Fault?

Sports 113

Sports Consulting Advertising Report 113

Experience Investigators by 360Connext

MARCH 16, 2015

We’re not having a tent sale or running a huge promotion, but every year March proves to be crazy but awesome, and 2015 is no different! Our Chief Customer Experience Investigator™ Jeannie Walters is in Austin gathering evidence from South By Southwest Interactive. Next Generation Customer Experience ConferenceSan Diego.

Customer Experience 110

Customer Experience Conference Telecommunications Automotive 110

Kayako

MARCH 2, 2017

Identifying the service our customers want can be like trying to hit a clay-pigeon. We want to do our best to deliver the best support to our customers. But your customer and their desires can be moving targets. Customer needs and customer expectations are the two most confused aspects of customer service.

Customer Expectations 144

Customer Expectations Airlines Social Media Competitive Advantage 144

Upwave

DECEMBER 20, 2017

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound. consumers by ad and market research firm Survata found that Amazon is still the top spot for consumers’ first product search, yet the company lost some ground to rebounding search engines like Google. A new study of 2,000 U.S.

Consumers 32

Consumers Apparel Retail Study 32

Win the Customer

FEBRUARY 23, 2018

PR problems not only taints your brand name and personality, but can also eliminate customer loyalty and significantly decrease your profits and financial backing. Beware that this answer is only appropriate if the reason for your company’s backlash is lighthearted and doesn’t have a serious affect on your customers.

Social Media 99

Social Media Travel Advertising Policies 99

Brandwatch CX

JANUARY 2, 2019

billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. Facebook has 5 million active advertisers on the platform.

Social Media 111

Social Media Video Advertising Marketing 111

Eptica

SEPTEMBER 30, 2015

Date: Wednesday, September 30, 2015 The widening UK customer experience gap. Published on: September 30, 2015. Author: Derek Lewis In previous decades an organization’s brand was something it controlled, with how it was perceived in the market driven by expensive advertising and marketing campaigns. These are: 1.

Omni-Channel 48

Omni-Channel Customer Experience Social Media Knowledge Base 48

TechSee

JANUARY 29, 2019

In recent years, a wide range of AI technologies have been successfully integrated into the CRM domain, from sales and marketing to customer support and retention. Visual engagement is the key to an optimal customer experience, and computer vision is well positioned to take visual engagement to the next level using the power of automation.

CRM 164

CRM Self Service Effort Score e-support 164

Eptica

SEPTEMBER 10, 2015

Date: Friday, September 11, 2015 What the latest Apple launch tells us about customer service. Published on: September 11, 2015. As technology gets more complex, and consumers look to connect it all together, the importance of the customer experience becomes ever more vital.

Self Service 48

Self Service Customer Service Social Media Retail 48

CSM Magazine

NOVEMBER 3, 2015

Email delivers the fastest and most accurate customer service in US retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. Additionally, 1,000 American consumers were polled on how long they were willing to wait for responses on these channels.

Social Media 40

Social Media Retail Customer Service Study 40

Natalie Petouhof

FEBRUARY 11, 2016

First-party data is considered the best when it comes to advertising online. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior. Covering Customer-Facing Applications that Creates Awesome Experiences!

Data 40

Data Advertising Social Media Return on Investment 40

Currency Alliance

FEBRUARY 15, 2018

This has come at the cost of innovation, experimentation, and ultimately customer experience. This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. The American economy mirrors this trend [viii].

Retail 110

Retail Brands Banking Loyalty Programs 110

Think Customers

JANUARY 21, 2016

Companies like Rocket Fuel, Turn, PubMatic, Collective, and Centro all cut jobs in 2015 amid a downturn in ad spend. The message was clear: Advertisers and their partners need to do a better job of helping brands reach consumers. Last year was a rough year for the ad tech industry. 1to1Media.com/weblog.

Advertising 40

Advertising Trends Consumers Industry 40

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. And they noticed a theme among consumers: Keto. eCommerce Consumers Kicking It with Keto. billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

ReviewTrackers

FEBRUARY 2, 2018

Corporate reputation management is a combination of strategies that are used to shape consumer perception of your brand. Today, consumers rely on current customers to tell them whether or not a business is worth their time and money. There is only one way a customer can start a journey with your brand.

Management 75

Management Social Media Culture Advertising 75

Eptica

NOVEMBER 27, 2015

Date: Friday, November 27, 2015 Mobile – at the heart of the customer experience. Published on: November 27, 2015. The study, from Nottingham Trent University , also found that much of the time most users don’t even realize they are doing it, with consumers spending twice as much time on their phones as they think.

Customer Experience 48

Customer Experience Social Media Contact Center Consumers 48

Eptica

NOVEMBER 11, 2015

Date: Wednesday, November 11, 2015 Comparing the retail customer experience in the United States and United Kingdom. Published on: November 11, 2015. For the United States, Facebook was also evaluated as a customer service channel. Given this competition how do retailers in Britain and the United States compare?

Retail 48

Retail Self Service Customer Experience Social Media 48

Think Customers

JUNE 2, 2015

It's pretty easy to see how pervasive the use of mobile devices has become with consumers. As of January 2014, consumers now spend more time on their mobile devices for Internet usage than on desktop PCs, according to comScore. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Marketing 40

Marketing Social Media Advertising Study 40

ReviewTrackers

JANUARY 1, 2018

But the point is this: online reviews and ratings heavily influence consumers’ purchase decisions. At once the modern take on traditional word of mouth and the new standard for customer feedback , reviews can make or break a business. To help you get started, we created a list of online review websites your business should track.

Automotive 109

Automotive Hotels Travel Healthcare 109

CSM Magazine

AUGUST 10, 2017

Being customer led makes for better businesses. While digital advances mean that the customer’s world is being inexorably re-imagined, the customer needs to be kept close. The Forrester Report ‘The Insights-Driven Business’ forecasts that insight-driven businesses will grow from $333 billion in revenue in 2015 to $1.2

Customer Insights 40

Customer Insights Customer relationships CRM Comparison 40

Beyond Philosophy

SEPTEMBER 29, 2015

As Ad Blocking pushes online advertising to the brink of irrelevancy, it’s important to appreciate how the User Experience (UX) provides an integral link to Customer Experience (CX). Digital advertisers don’t want to pour large percentages of their budgets into a medium that won’t reach eyeballs. Ad blocking isn’t a new concept.

Wireless 60

Wireless Advertising Retail Report 60

CSM Magazine

JULY 28, 2015

Until 2015, Business Process Outsourcing (BPO) was based on a simple math formula: outsourcing non-core services (including customer call centers) to more cost-efficient partners and markets to reduce spend. In 2015, BPO needs to move beyond managing call center bodies. This is particularly important to inbound call centers.

Call Center 40

Call Center Omni-Channel Customer Service Call Flow 40

SuiteCX

FEBRUARY 7, 2017

We all know that customer landscape is changing quickly. Over 90% of customers have higher expectations than they did last year and 64% of consumers switch some service providers every year (source: Accenture research). Customers aren’t your only problem. Reduce your costs on things that customers don’t value.

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

SuiteCX

FEBRUARY 7, 2017

We all know that customer landscape is changing quickly. Over 90% of customers have higher expectations than they did last year and 64% of consumers switch some service providers every year (source: Accenture research). Customers aren’t your only problem. Reduce your costs on things that customers don’t value.

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

Strativity

NOVEMBER 24, 2015

For some consumers, it is a day for the savviest of shoppers to nimbly lace up their Nikes and sprint through the aisles of their local department stores to snatch up the best deals on even more Nikes and perhaps a few big-screen TVs. , and the overall thrill of the hunt for the best deal, any notion of customer experience has gone out the window.

Customer Experience 40

Customer Experience Advertising Customers Sales 40

Helen Dewdney

FEBRUARY 19, 2016

Morrisons, Sainsbury’s and Tesco supermarkets, by comparison, all showed better than expected financial figures for Christmas trading, and discounters Lidl and Aldi taking on a substantial share of the sales (nearly one million more customers than last year). – says that as customers shopping habits are changing. super complaint.

Sales 30

Sales Customer Service Comparison Advertising 30

NetBase

NOVEMBER 29, 2019

Consumer sentiment sourced from the social web answers both! The advertisements naming the day started in the 1960s and “after the police officers linked Black Friday to the chaos in Philadelphia, the shopping craze became more widespread in the 1970s and 1980s, with shops attracting huge crowds.”. billion in 2015, and $2.65

Comparison 52

Comparison Retail Sales Advertising 52