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20 Most Popular Customer Experience Matters Posts in 2014

Experience Matters

Here are the 20 posts that were read by the most people in 2014 (in alphabetical order). 14 Customer Experience Trends for 2014 (The Year of Empathy). 2014 Temkin Experience Ratings. Net Promoter Score and Market Share For 60 Tech Vendors (2012). note: See updated NPS benchmark from 2014 ].

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Market Research: Why Every Small Business Needs It

QuestionPro Audience

million in 2014!), Market research is one of the most effective ways to gain insight into your customer base, competitors, and overall market. The goal of conducting market research is to equip your company with the information you need to make informed decisions. but getting the business off the ground is a struggle.

Marketing 239
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14 Worthy Customer Experience Reads for 2014

CX Journey

Did you stick with all of your CX resolutions for 2014? As we wrap up 2014 and say "Cheers" to another year, I thought it would be fun to take a look back on the year. Image courtesy of ilya vinogradov How much progress did you make with regards to improving the employee experience and the customer experience this year?

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One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. Now for a company who does use market research. The first Nest product was a home thermostat, which they chose after conducting market research. That’s a big market. ”. All due to a little market research.

Brands 191
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Customer Experience: Summing Up 2014

Maz Iqbal

Summing Up The State of Customer Experience As At 2014. On the other hand some marketing folks – especially digital marketing folks – are using and abusing this fashionable label. Before you accept this claim I ask you to consider how you would determine if a carpenter is a great carpenter.

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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHAT RETURN ON OUR MARKETING BUDGET ARE WE GETTING? And time consuming.

Marketing 192
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The U.S. health insurance market is undergoing a post-pandemic sea change

Clarivate

The United States health insurance market is seeing some of the largest enrollment changes ever, resulting in significant disruption in medical and drug coverage for millions of Americans. Learn more about Clarivate Managed Market Surveyor enrolled lives data and trends reports or get in touch with a Clarivate representative here.