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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

He writes about how employee engagement and customer experience can enhance business performance. The reality is that the connection (or lack thereof) between employee engagement and customer experience can seriously impact business performance. In their 2009 meta-analysis presented by Gallup, Harter et al.

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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

Vast amounts of data support the symbiotic relationship between engagement and satisfaction, between businesses and customers. A 2005 study concluded that work engagement is linked to performance and customer loyalty (Salanova, Agut & Peiró, 2005). focuses employees at all levels on the customer, and 3.

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Companies increasingly recognize that employee experience can be positive, powerful, and influential in engaging customers. Pink (2009) states that when employees have a purpose in their work, are provided with opportunities to develop mastery in what they do, and have autonomy, they will be engaged.

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Make the Complicated Simple

ShepHyken

When I’m asked to give a customer experience keynote speech , one of the points I like to make is the importance of simplifying the complicated. And we must do the same in business. Customers don’t want or like complication, confusion, or friction. Siegel+Gale is a consulting firm that specializes in making brands simple.

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. We employ emotions rather than facts to evaluate a product, and those emotions influence our loyalty, trust, and intent to buy from that brand.

Trends 170
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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

Brands 147
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How to Update Your Marketing with a Customer First Strategy

C3Centricity

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. ” What is it? .”

Strategy 120