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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Siegel+Gale is a consulting firm that specializes in making brands simple. They’ve complicated their message.

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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

However, this has also opened huge opportunities for brands to innovate and differentiate themselves. New Direct-to-Consumer companies are flourishing by focusing on building strong relationships with their customers that they own directly, bolstered by better experiences. To stand out, these brands need to rely on service.

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VW To Buy Back Cars And Learns Cost Of Lying

Beyond Philosophy

The latest in the “Hoaxwagen” scandal reveals the price you pay for lying to consumers. Volkswagen AG will buy back almost half a million cars from consumers that bought their 2.0-liter This buyback agreement, described by Reuters as a framework deal, includes the Jetta Sedan, the Golf compact and the Audi A3 models sold since 2009.

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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Brands 52
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Brand Move Roundup – July 7, 2020

C Space

The Brand Move Roundup – July 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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A Complete Guide to Omnichannel Customer Service

Comm100

The state of customer service is always changing, and brands must keep up. While offering just phone or email support was once accepted, consumers today expect far more. Today’s consumers are no longer satisfied with organizations offering just one or two customer service channels. The best omnichannel customer service.

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Health care mergers and acquisitions: Why patients and employees should come first

Alida

Between 2009 and 2013, annual hospital deals have increased 14 percent. The reality, however, is that mergers don’t necessarily improve patient care or lower costs for consumers. The reality is that mergers don’t necessarily improve patient care or lower costs for consumers. Another example comes from consumer goods.

Airlines 138