Remove 2009 Remove Blog Remove Consumers Remove Social Media
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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

It is impossible to ignore the fact that customer service has gone all social on us. Our obsession with Facebook, Twitter, Google+, Instagram and more has led to the humble consumer actively seeking to interact with companies via social networks. It is quite frightening!

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Guest Blog: Instant Customer Service – Just Add Text Message

ShepHyken

Bad customer service doesn’t just impact your revenue now, but can dramatically affect it in the future as study shows 86% of consumers said they’ve stopped doing business with a company after a bad customer experience. Practically all consumer experiences today are instant or on-demand. There’s one that is missing. Text Messaging.

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Guest Blog: In the CX world, tracking these metrics is a way of life!

ShepHyken

seconds in 2009! But now with the explosion of Customer Experience into the mainframe, tracking more of experiential metrics has become the norm, and if you aren’t doing it, chances are that you’re actually clueless about how your business ranks against competitors and also in the minds of consumers. Net Promoter Score (NPS).

Metrics 91
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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

Since technologies and consumer behavior changed, the approach to advertisements must differ, too. This includes working with big data, social media, brand-building, and marketing strategies. The book was originally published in 2003 and re-released in 2009, but it stays relevant today as well. Be sure to check it out!

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

Unbeknown to United at the time, Dave Carroll is a Canadian musician and a member of the band ‘Sons of Maxwell’ As a result of the lack of desire demonstrated by United to deal with the issue, Dave felt that his only option was to reach out to social media to share his experience with as many people as possible.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

Don’t risk it,” said the company’s chairman, James Burke to consumers. Johnson & Johnson announced that they would no longer be selling any products that would be made directly available to the consumer in capsule form. The incident made Domino’s one of the first companies to take a major hit thanks to social media.