Hallmark Business Connections

Insurance Companies That Show Empathy Will Win Hearts … and Customer Loyalty

Hallmark Business Connections

On the surface, insurance seems to be about risk, compliance, and regulations. But dig a little deeper and you’ll find that it’s really about protecting people during some of their more important moments.

Don’t Lose the Human Touch When Using AI and Big Data for Marketing

Hallmark Business Connections

As we make our way through 2021, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. Bots, machine learning, predictive models, and big data all impact businesses daily. But are these technological advancements making brands appear less caring?

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How to Keep Remote Workers Motivated and Feeling Appreciated Through a Screen

Hallmark Business Connections

COVID-19 is on its way to being an endemic disease that forever changes the way we live and work. For companies who continue to make challenging decisions regarding office workers returning to the workplace, one thing is for sure—working from home for at least a portion of the staff is here to stay.

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Connecting with Customers Through the Feel-Good Power of Empathy [VIDEO]

Hallmark Business Connections

We care about our employees. We truly value our customers. We read it in almost every Fortune 500 mission statement in one form or another. And yet….

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AI Insights Playbook––Understand Your Customer Experience To Improve It

The biggest challenge facing Contact Centers is understanding what customers expect. With today’s changing customer expectations, dynamic market realities and aggressive competitors, organizations must understand where they are successful and where they fall short. Download this eBook to learn how you can improve your customer experience with the help of Artificial Intelligence.

5 Meaningful Ways to Honor Nurses and Healthcare Workers

Hallmark Business Connections

The pandemic has left healthcare workers across the country not only physically, but also emotionally exhausted. And sadly, some have been left almost completely broken by the sheer devastation of the past year.

Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.

Hallmark Business Connections

In 2021, it’s not so much about who you’d like to support your business and more about who can. And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic.

3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

Raise your hand if you thought this pandemic would blow over in a week or two last spring. Instead, the virus dug in its heels and forced us to shift how we live and work for months on end.

What’s the Biggest Differentiator Among Health Insurance Providers Today? Empathy

Hallmark Business Connections

You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic.

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? What about the last Facebook ad you read? Chances are, the answers are no. Do remember the last greeting card you received in the mail? Probably.

How to Make Every Survey a Top Customer Experience!

We’ve all had surveys that we’d rather forget, but surveys are a critical element of your overall customer experience. Download this eBook and get the four key elements of a brand-building survey program. Use these tenets to help your surveys deepen your customer’s relationship with your brand.

What You Need to Know About Direct Mail Marketing In the Digital Age

Hallmark Business Connections

This article was originally published on SpinSucks.com. With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands.

Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

* This article was originally published on AdAge March 3, 2020, prior to the widespread recommendation of social distancing and limited in-person interactions. Initiatives that directly impact mental health and wellbeing also make good business sense.

Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely

Hallmark Business Connections

It affects nearly half of Americans, and it has been shown to harm health in a way that’s comparable to smoking. What are we referring to here? Loneliness, of course.

When ‘Happy Holidays’ Rings Hollow, Focus on Showing Gratitude

Hallmark Business Connections

In recent years, a growing number of companies have discovered the magic in sending holiday-themed cards and well wishes to customers and employees alike. Of course, all the uncertainty over the past eight months has sparked even more interest in expressing appreciation and gratitude.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Personality, Permanence and Meaning: What Handwritten Notes Do That Email, Text and Apps Cannot

Hallmark Business Connections

In the average day, I receive more than 120 business emails, about 40 text messages and “snaps” from Snapchat—and I won’t even begin to count other apps, personal emails and social media messages. But, even with working at Hallmark, I get less than one handwritten note a week.

Why Life-Event Marketing Should Be Part of Every Veterinary Marketing Plan

Hallmark Business Connections

Dogs star in family photos. Cats bask and play in multilevel towers. Bunnies enjoy fresh-cut snacks while inside custom-built runs. Their smitten human companions wouldn’t have it any other way. Knowing this, veterinary professionals have learned to cater to the “pet parent” mentality.

Improve the Nursing Experience With Customer Experience Strategies

Hallmark Business Connections

This article was originally published on Healthcare Business Today. Even before the outbreak of COVID-19, the rate of nurse burnout — physical, mental, and emotional exhaustion resulting from chronic workplace stress — was at c ritical levels.

Is Your Marketing Purpose-Driven? Here Are 4 Ways to Add More Social Responsibility to Your Advertising

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People appreciate brands that try hard to be socially responsible. In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts.

Should Loyalty Metrics be Reassessed Post-Pandemic? And What About NPS?

How has the pandemic changed customer expectations and CX strategies? From several verticals and a wealth of VOC data, we share key insights and examine if NPS has the same predictive power. See how you should adjust your metrics!

Marketing During a Pandemic: 3 Ways to Make It Multigenerational

Hallmark Business Connections

It might sound shocking, but many marketers have shut out or deprioritized up to 73 million potential customers. Who are these unicorn consumers who represent 70% of the total addressable market? Baby Boomers.

National Nurses Week is Approaching. How will Health Systems Appreciate Their Frontline Workers?

Hallmark Business Connections

Let Hallmark make it fast and easy for you to say “Thank You” this Nurses Week and Hospital Week with FREE 1-Day Shipping on all orders until May 7th. Shop now for the perfect card. Check it out! This article was originally published on Healthcare Business Today. Courage. Healing.

Is Your Marketing Data Statistically Significant? Here’s How You Can Tell [CASE STUDY]

Hallmark Business Connections

When you watch election results on television, at the bottom of the screen, you may notice a percentage called “margin of error.” It’s typically around 3% in the polls. What does this mean exactly? This number indicates that the reported results could be over or under by about 3%.

How to Appreciate Your Frontline Workers Without a Big Budget

Hallmark Business Connections

Let Hallmark help you say, “thank you” to your essential staff. For a limited time take 20% off* our Nurse and Staff Appreciation cards. Simply use code NURSES2021 at checkout. Check it out! This article was originally published on Healthcare Business Today. Courage. Healing.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

How to Write a Heartfelt Pet Sympathy Card

Hallmark Business Connections

Being there. It’s a vital step toward building stronger relationships between businesses and their clients and customers, particularly when they’re struggling. Regardless, being open, vulnerable, and available can be tough to master — especially when customers lose beloved pets.

The 2021 Tool Kit Companies Need Now to Build a Better Customer Experience

Hallmark Business Connections

Your customers’ lives aren’t the same as they were a year ago. Their worlds are filled with everything from social isolation to trying to maintain focus and productivity while working (and learning) from home or maintaining social distance in the workplace.

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3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers

Hallmark Business Connections

Pets are people, too. Well, not technically — but they are full-fledged family members to 72% of folks in the United States. As birth rates plummet among younger generations , “fur babies” have taken the place of human kiddos. And they’re pampered just as much as any toddler.

No Party, No Problem: 6 Ways to Celebrate Employees This Holiday Season

Hallmark Business Connections

Employees look forward to celebrating major holidays with co-workers at in-office or off-site events. To be sure, this year’s festivities might look a little different due to the current climate.

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Driving Business Value with Contact Center and UC Integration

With the growth of hybrid work models and work from home, one thing is more important than ever: integration. But, how are companies leveraging it - both technically and operationally? In this whitepaper, you’ll get in-depth insight into how companies are utilizing integrated platforms in their day-to-day operations, and which success metrics they are measuring. Download your copy now to discover how companies are future-proofing their contact centers as they adapt to remote and hybrid workforces.

How to Bolster Employee Engagement and Morale in Trying Times

Hallmark Business Connections

This article was originally published on HR Daily Advisor. Times are tough for businesses. Rapid shifts in operations have left little time to plan or organize change management, and many leaders are now scrambling to keep teams engaged, motivated, and proactively tackling what needs to get done.

Why Marketers Need to Disrupt Valentine’s Day

Hallmark Business Connections

What is Valentine’s Day all about? Consumers tend to imagine hearts, chocolate, cupid, and romance. For marketers, it’s all of that — plus dollar signs. With the holiday’s spending on the rise, however — research reported a projected $1.1

How to Measure Incremental Impact of Direct Mail [CASE STUDY]

Hallmark Business Connections

Looking at incremental impact should be a part of every marketer’s data gathering checklist. After all, it’s an extremely helpful marker for those marketers who advertise in multiple channels and desire to compare the effectiveness of a single tactic.

How to Empower Employees to Fight Social Isolation Among Senior Living Residents

Hallmark Business Connections

The fight against social isolation among older adults is not new for senior living community leaders and employees.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Clients Need More Than “Happy Holidays” This Year

Hallmark Business Connections

In the current climate, consumers are receiving countless marketing messages from organizations offering moral support, financial assistance, sales and more. Inboxes are overflowing and, as we approach the holidays, mailboxes will fill up further with direct mail advertising and holiday cards.