Hallmark Business Connections

Insurance Companies That Show Empathy Will Win Hearts … and Customer Loyalty

Hallmark Business Connections

On the surface, insurance seems to be about risk, compliance, and regulations. But dig a little deeper and you’ll find that it’s really about protecting people during some of their more important moments.

Don’t Lose the Human Touch When Using AI and Big Data for Marketing

Hallmark Business Connections

As we make our way through 2021, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. Bots, machine learning, predictive models, and big data all impact businesses daily. But are these technological advancements making brands appear less caring?

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How to Keep Remote Workers Motivated and Feeling Appreciated Through a Screen

Hallmark Business Connections

COVID-19 is on its way to being an endemic disease that forever changes the way we live and work. For companies who continue to make challenging decisions regarding office workers returning to the workplace, one thing is for sure—working from home for at least a portion of the staff is here to stay.

5 Meaningful Ways to Honor Nurses and Healthcare Workers

Hallmark Business Connections

The pandemic has left healthcare workers across the country not only physically, but also emotionally exhausted. And sadly, some have been left almost completely broken by the sheer devastation of the past year.

How to Supercharge Your Customer Feedback Strategies with Messaging

When customers communicate with companies, they choose the channel for quickest response, even if it’s not their preferred channel. Read about this disconnect, the preference for human-assisted channels, and how messaging improves customer experience.

Connecting with Customers Through the Feel-Good Power of Empathy [VIDEO]

Hallmark Business Connections

We care about our employees. We truly value our customers. We read it in almost every Fortune 500 mission statement in one form or another. And yet….

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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

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Raise your hand if you thought this pandemic would blow over in a week or two last spring. Instead, the virus dug in its heels and forced us to shift how we live and work for months on end.

5 Ways to Show Gratitude to Essential Workers During National Customer Service Week

Hallmark Business Connections

This article was originally published on Business 2 Community. Normally, the first full week in October provides a prime opportunity for companies across all industries to showcase their passion for customers and the employees who serve them.

What You Need to Know About Direct Mail Marketing In the Digital Age

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This article was originally published on SpinSucks.com. With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands.

What’s the Biggest Differentiator Among Health Insurance Providers Today? Empathy

Hallmark Business Connections

You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic.

The Inner Circle Guide to Remote & Hybrid Contact Center Solutions

In this handy guide, learn everything you need to build your ultimate contact center—with no walls and no limitations. Empower your agents to serve your customers better, and from anywhere.

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? What about the last Facebook ad you read? Chances are, the answers are no. Do remember the last greeting card you received in the mail? Probably.

Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

* This article was originally published on AdAge March 3, 2020, prior to the widespread recommendation of social distancing and limited in-person interactions. Initiatives that directly impact mental health and wellbeing also make good business sense.

Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely

Hallmark Business Connections

It affects nearly half of Americans, and it has been shown to harm health in a way that’s comparable to smoking. What are we referring to here? Loneliness, of course.

Personality, Permanence and Meaning: What Handwritten Notes Do That Email, Text and Apps Cannot

Hallmark Business Connections

In the average day, I receive more than 120 business emails, about 40 text messages and “snaps” from Snapchat—and I won’t even begin to count other apps, personal emails and social media messages. But, even with working at Hallmark, I get less than one handwritten note a week.

Should Loyalty Metrics Be Reassessed Post-Pandemic?

Two years later, CX pros wonder how the pandemic has changed customer expectations, and how their CX measurements should accommodate these changes. To find the answers we analyzed VOC data from a variety of industries. Download this eBook and learn what we discovered!

When ‘Happy Holidays’ Rings Hollow, Focus on Showing Gratitude

Hallmark Business Connections

In recent years, a growing number of companies have discovered the magic in sending holiday-themed cards and well wishes to customers and employees alike. Of course, all the uncertainty over the past eight months has sparked even more interest in expressing appreciation and gratitude.

Why Life-Event Marketing Should Be Part of Every Veterinary Marketing Plan

Hallmark Business Connections

Dogs star in family photos. Cats bask and play in multilevel towers. Bunnies enjoy fresh-cut snacks while inside custom-built runs. Their smitten human companions wouldn’t have it any other way. Knowing this, veterinary professionals have learned to cater to the “pet parent” mentality.

Improve the Nursing Experience With Customer Experience Strategies

Hallmark Business Connections

This article was originally published on Healthcare Business Today. Even before the outbreak of COVID-19, the rate of nurse burnout — physical, mental, and emotional exhaustion resulting from chronic workplace stress — was at c ritical levels.

Is Your Marketing Purpose-Driven? Here Are 4 Ways to Add More Social Responsibility to Your Advertising

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People appreciate brands that try hard to be socially responsible. In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts.

The New Digital Landscape for Next-Gen CX

Boost customer satisfaction across all digital channels with this stat-filled guide, which reveals the key ingredients you need to keep all of your customers satisfied.

Is Your Marketing Data Statistically Significant? Here’s How You Can Tell [CASE STUDY]

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When you watch election results on television, at the bottom of the screen, you may notice a percentage called “margin of error.” It’s typically around 3% in the polls. What does this mean exactly? This number indicates that the reported results could be over or under by about 3%.

National Nurses Week is Approaching. How will Health Systems Appreciate Their Frontline Workers?

Hallmark Business Connections

Let Hallmark make it fast and easy for you to say “Thank You” this Nurses Week and Hospital Week with FREE 1-Day Shipping on all orders until May 7th. Shop now for the perfect card. Check it out! This article was originally published on Healthcare Business Today. Courage. Healing.

Marketing During a Pandemic: 3 Ways to Make It Multigenerational

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It might sound shocking, but many marketers have shut out or deprioritized up to 73 million potential customers. Who are these unicorn consumers who represent 70% of the total addressable market? Baby Boomers.

How to Appreciate Your Frontline Workers Without a Big Budget

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Let Hallmark help you say, “thank you” to your essential staff. For a limited time take 20% off* our Nurse and Staff Appreciation cards. Simply use code NURSES2021 at checkout. Check it out! This article was originally published on Healthcare Business Today. Courage. Healing.

How to Make Every Survey a Top Customer Experience!

We’ve all had surveys that we’d rather forget, but surveys are a critical element of your overall customer experience. Download this eBook and get the four key elements of a brand-building survey program. Use these tenets to help your surveys deepen your customer’s relationship with your brand.

The 2021 Tool Kit Companies Need Now to Build a Better Customer Experience

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Your customers’ lives aren’t the same as they were a year ago. Their worlds are filled with everything from social isolation to trying to maintain focus and productivity while working (and learning) from home or maintaining social distance in the workplace.

How to Write a Heartfelt Pet Sympathy Card

Hallmark Business Connections

Being there. It’s a vital step toward building stronger relationships between businesses and their clients and customers, particularly when they’re struggling. Regardless, being open, vulnerable, and available can be tough to master — especially when customers lose beloved pets.

No Party, No Problem: 6 Ways to Celebrate Employees This Holiday Season

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Employees look forward to celebrating major holidays with co-workers at in-office or off-site events. To be sure, this year’s festivities might look a little different due to the current climate.

3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers

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Pets are people, too. Well, not technically — but they are full-fledged family members to 72% of folks in the United States. As birth rates plummet among younger generations , “fur babies” have taken the place of human kiddos. And they’re pampered just as much as any toddler.

Should Loyalty Metrics be Reassessed Post-Pandemic? And What About NPS?

How has the pandemic changed customer expectations and CX strategies? From several verticals and a wealth of VOC data, we share key insights and examine if NPS has the same predictive power. See how you should adjust your metrics!

How to Bolster Employee Engagement and Morale in Trying Times

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This article was originally published on HR Daily Advisor. Times are tough for businesses. Rapid shifts in operations have left little time to plan or organize change management, and many leaders are now scrambling to keep teams engaged, motivated, and proactively tackling what needs to get done.

How to Measure Incremental Impact of Direct Mail [CASE STUDY]

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Looking at incremental impact should be a part of every marketer’s data gathering checklist. After all, it’s an extremely helpful marker for those marketers who advertise in multiple channels and desire to compare the effectiveness of a single tactic.

Why Marketers Need to Disrupt Valentine’s Day

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What is Valentine’s Day all about? Consumers tend to imagine hearts, chocolate, cupid, and romance. For marketers, it’s all of that — plus dollar signs. With the holiday’s spending on the rise, however — research reported a projected $1.1

How to Empower Employees to Fight Social Isolation Among Senior Living Residents

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The fight against social isolation among older adults is not new for senior living community leaders and employees.

How to Design Your VOC Program for CX Success

What kind of reaction do you notice when “voice of the customer” is mentioned at your company? Chances are it conjures up some mix of frustration, anxiety, disappointment, confusion, or avoidance. That’s because today, most companies fail to get a real payoff from their voice of the customer (VOC) investment. Your VOC program needs to be carefully designed; this eBook will guide you with the 4 dimensions for true success. Download the eBook today!

Clients Need More Than “Happy Holidays” This Year

Hallmark Business Connections

In the current climate, consumers are receiving countless marketing messages from organizations offering moral support, financial assistance, sales and more. Inboxes are overflowing and, as we approach the holidays, mailboxes will fill up further with direct mail advertising and holiday cards.