Hallmark Business Connections

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What’s the Biggest Differentiator Among Health Insurance Providers Today? Empathy

Hallmark Business Connections

You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic. Consumers have always appreciated service, sales, and marketing that makes them feel good. However, they’re growing increasingly discerning about where they put their money, right down to the health insurance they choose.

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5 Ways to Show Gratitude to Essential Workers During National Customer Service Week

Hallmark Business Connections

This article was originally published on Business 2 Community. Normally, the first full week in October provides a prime opportunity for companies across all industries to showcase their passion for customers and the employees who serve them. Punctuated by everything from in-house CEO talks to banquets to even picnics where families participate in a little friendly competition, National Customer Service Week has been heralded historically as a highlight for customer service representatives and

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Insurance Companies That Show Empathy Will Win Hearts … and Customer Loyalty

Hallmark Business Connections

On the surface, insurance seems to be about risk, compliance, and regulations. But dig a little deeper and you’ll find that it’s really about protecting people during some of their more important moments. Knowing this, you have a wonderful opportunity to establish stronger connections with clients by leaning into empathy to improve their insurance customer experience.

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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? What about the last Facebook ad you read? Chances are, the answers are no. Do remember the last greeting card you received in the mail? Probably. While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby).

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How to Appreciate Your Frontline Workers Without a Big Budget

Hallmark Business Connections

Let Hallmark help you say, “thank you” to your essential staff. For a limited time take 20% off* our Nurse and Staff Appreciation cards. Simply use code NURSES2021 at checkout. Check it out! This article was originally published on Healthcare Business Today. Hope. Courage. Healing. These aren’t buzzwords — particularly after the past year. Though times have been difficult, essential healthcare workers have stepped up to the plate and earned kudos from a grateful world — even while enduring unpar

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Don’t Lose the Human Touch When Using AI and Big Data for Marketing

Hallmark Business Connections

As we make our way through 2021, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. Bots, machine learning, predictive models, and big data all impact businesses daily. But are these technological advancements making brands appear less caring? Less real? Less human? It’s a valid concern, especially when the latest trends in customer experience point to the fact that we need to be more human with our customers.

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How to Keep Remote Workers Motivated and Feeling Appreciated Through a Screen

Hallmark Business Connections

COVID-19 is on its way to being an endemic disease that forever changes the way we live and work. For companies who continue to make challenging decisions regarding office workers returning to the workplace, one thing is for sure—working from home for at least a portion of the staff is here to stay. Tackling COVID-19’s Emotional Toll. Aside from the practical, financial, and moral concerns, your employees have dealt with, one of the biggest crises they’re experiencing is a drop in morale as they

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