Hallmark Business Connections

Is Your Marketing Purpose-Driven? Here Are 4 Ways to Add More Social Responsibility to Your Advertising

Hallmark Business Connections

People appreciate brands that try hard to be socially responsible. In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts.

5 Meaningful Ways to Honor Nurses and Healthcare Workers

Hallmark Business Connections

The pandemic has left healthcare workers across the country not only physically, but also emotionally exhausted. And sadly, some have been left almost completely broken by the sheer devastation of the past year.

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Connecting with Customers Through the Feel-Good Power of Empathy [VIDEO]

Hallmark Business Connections

We care about our employees. We truly value our customers. We read it in almost every Fortune 500 mission statement in one form or another. And yet….

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Marketing During a Pandemic: 3 Ways to Make It Multigenerational

Hallmark Business Connections

It might sound shocking, but many marketers have shut out or deprioritized up to 73 million potential customers. Who are these unicorn consumers who represent 70% of the total addressable market? Baby Boomers.

The History of the Word "Hacker"

According to one of the best English etymological dictionaries available, the word "hacker", with the sense of evil/good and brilliant computer programmer, was born in the halls of MIT. This fact alone reminds us that culture and words begin in actual places. At that time, to hack code, or hack out code, had a negative connotation. Where did this come from? Read this eBook to learn how the word "hacker" has evolved.

National Nurses Week is Approaching. How will Health Systems Appreciate Their Frontline Workers?

Hallmark Business Connections

Let Hallmark make it fast and easy for you to say “Thank You” this Nurses Week and Hospital Week with FREE 1-Day Shipping on all orders until May 7th. Shop now for the perfect card. Check it out! This article was originally published on Healthcare Business Today. Courage. Healing.

What You Need to Know About Direct Mail Marketing In the Digital Age

Hallmark Business Connections

This article was originally published on SpinSucks.com. With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands.

How to Write a Heartfelt Pet Sympathy Card

Hallmark Business Connections

Being there. It’s a vital step toward building stronger relationships between businesses and their clients and customers, particularly when they’re struggling. Regardless, being open, vulnerable, and available can be tough to master — especially when customers lose beloved pets.

3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers

Hallmark Business Connections

Pets are people, too. Well, not technically — but they are full-fledged family members to 72% of folks in the United States. As birth rates plummet among younger generations , “fur babies” have taken the place of human kiddos. And they’re pampered just as much as any toddler.

Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.

Hallmark Business Connections

In 2021, it’s not so much about who you’d like to support your business and more about who can. And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

Raise your hand if you thought this pandemic would blow over in a week or two last spring. Instead, the virus dug in its heels and forced us to shift how we live and work for months on end.

How to Bolster Employee Engagement and Morale in Trying Times

Hallmark Business Connections

This article was originally published on HR Daily Advisor. Times are tough for businesses. Rapid shifts in operations have left little time to plan or organize change management, and many leaders are now scrambling to keep teams engaged, motivated, and proactively tackling what needs to get done.

Is Your Marketing Data Statistically Significant? Here’s How You Can Tell [CASE STUDY]

Hallmark Business Connections

When you watch election results on television, at the bottom of the screen, you may notice a percentage called “margin of error.” It’s typically around 3% in the polls. What does this mean exactly? This number indicates that the reported results could be over or under by about 3%.

When ‘Happy Holidays’ Rings Hollow, Focus on Showing Gratitude

Hallmark Business Connections

In recent years, a growing number of companies have discovered the magic in sending holiday-themed cards and well wishes to customers and employees alike. Of course, all the uncertainty over the past eight months has sparked even more interest in expressing appreciation and gratitude.

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

The 2021 Tool Kit Companies Need Now to Build a Better Customer Experience

Hallmark Business Connections

Your customers’ lives aren’t the same as they were a year ago. Their worlds are filled with everything from social isolation to trying to maintain focus and productivity while working (and learning) from home or maintaining social distance in the workplace.

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No Party, No Problem: 6 Ways to Celebrate Employees This Holiday Season

Hallmark Business Connections

Employees look forward to celebrating major holidays with co-workers at in-office or off-site events. To be sure, this year’s festivities might look a little different due to the current climate.

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Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

* This article was originally published on AdAge March 3, 2020, prior to the widespread recommendation of social distancing and limited in-person interactions. Initiatives that directly impact mental health and wellbeing also make good business sense.

How to Measure Incremental Impact of Direct Mail [CASE STUDY]

Hallmark Business Connections

Looking at incremental impact should be a part of every marketer’s data gathering checklist. After all, it’s an extremely helpful marker for those marketers who advertise in multiple channels and desire to compare the effectiveness of a single tactic.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

In a Highly Digital World, Mail Still Matters

Hallmark Business Connections

Depending on your personal point of view and experience, you either love using mail to grow your business, or you believe that it is an antiquated, ineffective format.

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Why Marketers Need to Disrupt Valentine’s Day

Hallmark Business Connections

What is Valentine’s Day all about? Consumers tend to imagine hearts, chocolate, cupid, and romance. For marketers, it’s all of that — plus dollar signs. With the holiday’s spending on the rise, however — research reported a projected $1.1

Personality, Permanence and Meaning: What Handwritten Notes Do That Email, Text and Apps Cannot

Hallmark Business Connections

In the average day, I receive more than 120 business emails, about 40 text messages and “snaps” from Snapchat—and I won’t even begin to count other apps, personal emails and social media messages. But, even with working at Hallmark, I get less than one handwritten note a week.

How to Empower Employees to Fight Social Isolation Among Senior Living Residents

Hallmark Business Connections

The fight against social isolation among older adults is not new for senior living community leaders and employees.

Leadership Panel: Lessons Learnt from a Global Support Community

Speaker: Panel hosted by Adrian Speyer, Head of Community, Vanilla Forums

Are you struggling to support your global community? Or, are you not even sure where you should start. Establishing a global support community comes with many many questions. How do you encourage your customers to help others? What are the key metrics to measure? What are the biggest challenges? Our super panel consists of community leaders from around the world, each of whom, have experienced and overcome the challenges of a global support community. They are ready to share the trials and triumphs, and everything in between, on the road to a successful community.

Clients Need More Than “Happy Holidays” This Year

Hallmark Business Connections

In the current climate, consumers are receiving countless marketing messages from organizations offering moral support, financial assistance, sales and more. Inboxes are overflowing and, as we approach the holidays, mailboxes will fill up further with direct mail advertising and holiday cards.

A Resurgence in the Importance of Direct Mail as a Result of the Pandemic

Hallmark Business Connections

You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next “new normal” phase, then, be sure to consider an omnichannel approach that includes direct mail marketing. For many, this begs a specific question: Why emphasize direct mail when you have digital marketing? In an era of heightened social isolation, direct mail matters: People have renewed their excitement for hand-delivered items.

Online Retailer Improves ROAS by 50% by Sending Hallmark Cards to Customers [CASE STUDY]

Hallmark Business Connections

Find out how a billion-dollar fashion retailer delivered a human experience to improve digital marketing results.

Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely

Hallmark Business Connections

It affects nearly half of Americans, and it has been shown to harm health in a way that’s comparable to smoking. What are we referring to here? Loneliness, of course.

Customer Engagement Is a Two-Way Street

Two-way engagement means creating opportunities for conversation. Go beyond the obvious step of responding to complaints and comments; your customers want and deserve more than that. Implement these four tips to boost your two-way engagement.

4 Ways to Use Winning Content to Produce Effective Direct Mail Marketing

Hallmark Business Connections

Content marketing sells. In fact, it sells so well that most brands rely on a proprietary combination of traditional “salesy” advertising and more creative, education-focused pieces.

How to Calculate Your Net Promoter Score (NPS)

GetFeedback

NPS calculation formula and interpretation of data. Articles

Cultivating Trust in Times of Change: An Interview with Jeanne Bliss & Erin Fenn

IntouchInsight

Highlights from a recent interview with Jeanne Bliss of Customer Bliss and Erin Fenn of Intouch Insight on listening to hear, humanity, and how to grow your customer experience practices to earn trust

How To 383

How to demonstrate the ROI of contact center AI throughout your business

NICE inContact

Contact centers are at the heart of a company’s relationship with its customers. In no other business function do you see the exchange of ideas and feedback that happens between agents and customers during support interactions.

The D&I Garden: Seeds of Innovation that Grow into Creative Breakthroughs

Speaker: Donald Fan, Senior Director of the Global Office of Culture, Diversity & Inclusion at Walmart Inc.

In the digital era, rife with uncertainty and ambiguity, innovation plays an essential role in sustaining organic growth and outperforming the global competition. Research proves time and again, there exists a robust bond between innovation and diversity & inclusion (D&I); our challenge is to help our leaders understand how to plant the seeds of innovation in the fertile D&I garden in order to drive a strategic and competitive advantage from the office and in the digital landscape.

3 Actions to Take on the Road to Leadership Bravery

Customer Bliss

“The best way to learn if you can trust somebody is to trust them.”. Ernest Hemingway. Companies that practice what I call “ leadership bravery ” are choosing to reverse the trend on business practices that have defined their industries.