What’s the Biggest Differentiator Among Health Insurance Providers Today? Empathy
Hallmark Business Connections
SEPTEMBER 2, 2021
You can have the best products and plans in the world. But if your customers don’t feel a connection with your brand, they’ll leave. And they’ll leave even faster now that they’ve become more savvy online shoppers during the pandemic. Consumers have always appreciated service, sales, and marketing that makes them feel good. However, they’re growing increasingly discerning about where they put their money, right down to the health insurance they choose.
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