Hallmark Business Connections

What You Need to Know About Direct Mail Marketing In the Digital Age

Hallmark Business Connections

This article was originally published on SpinSucks.com. With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands.

How to Bolster Employee Engagement and Morale in Trying Times

Hallmark Business Connections

This article was originally published on HR Daily Advisor. Times are tough for businesses. Rapid shifts in operations have left little time to plan or organize change management, and many leaders are now scrambling to keep teams engaged, motivated, and proactively tackling what needs to get done.

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Is Your Marketing Data Statistically Significant? Here’s How You Can Tell [CASE STUDY]

Hallmark Business Connections

When you watch election results on television, at the bottom of the screen, you may notice a percentage called “margin of error.” It’s typically around 3% in the polls. What does this mean exactly? This number indicates that the reported results could be over or under by about 3%.

When ‘Happy Holidays’ Rings Hollow, Focus on Showing Gratitude

Hallmark Business Connections

In recent years, a growing number of companies have discovered the magic in sending holiday-themed cards and well wishes to customers and employees alike. Of course, all the uncertainty over the past eight months has sparked even more interest in expressing appreciation and gratitude.

Why Is Patient Engagement Important? | Frontline Group

There are 5 critical opportunities to unlock the full power of patient engagement, which can improve your patient retention, as well as improving their health outcomes. In this eBook you will learn about: What Is Patient Engagement? How Does Patient Engagement Improve Outcomes? Why Is It Important to Include Patients in Their Care? What Are Patient Engagement Tools? What is Patient Engagement technology? Download Now this informational resource and start using a patient engagement platform to give yourself as a Provider higher satisfaction scores.

How to Measure Incremental Impact of Direct Mail [CASE STUDY]

Hallmark Business Connections

Looking at incremental impact should be a part of every marketer’s data gathering checklist. After all, it’s an extremely helpful marker for those marketers who advertise in multiple channels and desire to compare the effectiveness of a single tactic.

A Resurgence in the Importance of Direct Mail as a Result of the Pandemic

Hallmark Business Connections

You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next “new normal” phase, then, be sure to consider an omnichannel approach that includes direct mail marketing. For many, this begs a specific question: Why emphasize direct mail when you have digital marketing? In an era of heightened social isolation, direct mail matters: People have renewed their excitement for hand-delivered items.

No Party, No Problem: 6 Ways to Celebrate Employees This Holiday Season

Hallmark Business Connections

Employees look forward to celebrating major holidays with co-workers at in-office or off-site events. To be sure, this year’s festivities might look a little different due to the current climate.

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Why Marketers Need to Disrupt Valentine’s Day

Hallmark Business Connections

What is Valentine’s Day all about? Consumers tend to imagine hearts, chocolate, cupid, and romance. For marketers, it’s all of that — plus dollar signs. With the holiday’s spending on the rise, however — research reported a projected $1.1

Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

* This article was originally published on AdAge March 3, 2020, prior to the widespread recommendation of social distancing and limited in-person interactions. Initiatives that directly impact mental health and wellbeing also make good business sense.

How Call Lifecycle Details Help Increase Customer Satisfaction

Do you want to better understand what your customers are experiencing on calls? Does your call center software lack key information, even if calls are recorded? Download this eBook now to learn how to gain insights on all your calls to increase your customer satisfaction!

How to Empower Employees to Fight Social Isolation Among Senior Living Residents

Hallmark Business Connections

The fight against social isolation among older adults is not new for senior living community leaders and employees.

Clients Need More Than “Happy Holidays” This Year

Hallmark Business Connections

In the current climate, consumers are receiving countless marketing messages from organizations offering moral support, financial assistance, sales and more. Inboxes are overflowing and, as we approach the holidays, mailboxes will fill up further with direct mail advertising and holiday cards.

In a Highly Digital World, Mail Still Matters

Hallmark Business Connections

Depending on your personal point of view and experience, you either love using mail to grow your business, or you believe that it is an antiquated, ineffective format.

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Personality, Permanence and Meaning: What Handwritten Notes Do That Email, Text and Apps Cannot

Hallmark Business Connections

In the average day, I receive more than 120 business emails, about 40 text messages and “snaps” from Snapchat—and I won’t even begin to count other apps, personal emails and social media messages. But, even with working at Hallmark, I get less than one handwritten note a week.

6 Ways to Secure (More Of) a Budget for Your Customer Education Program

Whether you’re looking to kickstart or expand your customer education program, you need access to a budget. Learn how you can demonstrate the positive ROI of customer training and make the case for securing a larger budget in our latest eBook!

Online Retailer Improves ROAS by 50% by Sending Hallmark Cards to Customers [CASE STUDY]

Hallmark Business Connections

Find out how a billion-dollar fashion retailer delivered a human experience to improve digital marketing results.

Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely

Hallmark Business Connections

It affects nearly half of Americans, and it has been shown to harm health in a way that’s comparable to smoking. What are we referring to here? Loneliness, of course.

4 Ways to Use Winning Content to Produce Effective Direct Mail Marketing

Hallmark Business Connections

Content marketing sells. In fact, it sells so well that most brands rely on a proprietary combination of traditional “salesy” advertising and more creative, education-focused pieces.

How to Calculate Your Net Promoter Score (NPS)

GetFeedback

NPS calculation formula and interpretation of data. Articles

The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. Join Esther Kieft, as she breaks down using empathy at a distance to evaluate the problems that customers are experiencing during this global health crisis.

Cultivating Trust in Times of Change: An Interview with Jeanne Bliss & Erin Fenn

IntouchInsight

Highlights from a recent interview with Jeanne Bliss of Customer Bliss and Erin Fenn of Intouch Insight on listening to hear, humanity, and how to grow your customer experience practices to earn trust

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Announcing GetFeedback’s integration with Salesforce Commerce Cloud

GetFeedback

Seamlessly connect feedback data with Salesforce data to gather and act on insights that improve online customer experiences and drive business results. Product & News

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Bias Check: Do Your Personas & Journey Maps Reflect Customer Diversity?

Kerry Bodine

I’m a strong proponent of including a short description of the customer persona on each journey map. Otherwise, how do you know whose journey is being represented?)

Here’s why the experts think empathy is the key to customer experience

Comm100

Buzzwords come and go in the customer experience world, but while we lose our patience with most, there are some that rightfully stick around. In 2013, Forrester Research landed on one such phrase – the ‘age of the customer’.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How business process outsourcing can solve the challenges your business is wrestling with

NICE inContact

NICE inContact’s CXone offers a unified, intelligent suite of applications that cover all facets of contact center management. It can simplify administration requirements while streamlining the experience of users.

Congratulations To The 2020 Service Design Award Finalists!

Kerry Bodine

If you’re looking for customer experience or service design inspiration, look no further. We’ve just announced our ten 2020 Service Design Award finalists. And no, that’s not a typo… Covid through a wrench into our annual awards schedule.). The Finalists. Commercial Work.

What Can the Mandalorian Teach You About Your Customer Service?

Steve DiGioia

The Mandalorian. The blockbuster hit on the Disney Channel. A keen and faithful observer can see many takeaways that relate to the way we offer service. I’ve already written about Bigfoot Customer Service and Landscaper Customer Service.

Customer experience in 2021: Which trends are here to stay, according to top CX leaders

GetFeedback

COVID-19 catapulted CX to the top of company priorities—but are these trends here to stay? Find out three top findings from our recent CX study and discussion with senior CX leaders. Articles

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Considerations When Building Multilingual Communities

Speaker: Adrian Speyer, Head of Community for Vanilla

Communicating in your native language is very powerful and can make customers feel welcome and heard. However, creating multilingual communities online is not just important - it’s complicated. Successfully supporting customers in their own language goes much further than just translation; there are many things to consider. Join us on March 9th, 2021 at 12:00 PM ET, as Adrian Speyer, Head of Community for Vanilla, shares his years of experience in creating and working with companies looking to create global communities. He will unveil his secrets for your success and the things to watch out for when you decide to dip your toes into creating multilingual communities.

Strategies to Hire and Work from Anywhere

NICE inContact

Aside from the negative outcomes of the past year, there's one shining example of a positive consequence - the seismic shift towards a work from home model in the general workforce and more specifically among contact center agents and staff.

FREE eBook: The 2021 CX Outlook

Kerry Bodine

Never in my life have I witnessed so many people collectively anticipate the turn of a calendar page. Yet many of the challenges from 2020 still remain.

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5 customer experience trends to watch for in 2021

GetFeedback

How to prepare for your customers' changing expectations in the New Year according to Forrester’s 2021 CX predictions. Guides

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Managing the Right Mix of Capabilities to Absorb Volume Swings

NICE inContact

This is an exciting time for contact centers and the customers they serve. Modern technology, such as digital channels and chatbots, has empowered consumers with more control over how they interact with businesses.

Customer Engagement Is a Two-Way Street

Two-way engagement means creating opportunities for conversation. Go beyond the obvious step of responding to complaints and comments; your customers want and deserve more than that. Implement these four tips to boost your two-way engagement.

How to Disrupt Your Competition

ShepHyken

Less than one week before the release of my new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty , so I thought it appropriate to share some thoughts on how being easy – or convenient – can give you a competitive advantage over your competition. When your customers can buy what you sell from others, that’s called competition. That also makes it a commodity.

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