Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 115

Customer Journeys Touchpoint B2B Social Media 115

DemandJump

DECEMBER 21, 2022

If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. For example, what comes first: creating great SaaS content or designing strategies to make sure the right people—your ideal customers—can see that content?

Marketing 52

Marketing Course Examples Strategy 52

Totango

SEPTEMBER 1, 2022

Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.

Customer Journeys 97

Customer Journeys Net Promoter Score Meeting B2B 97

Totango

JUNE 28, 2021

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. What Is a Freemium Strategy? Here’s a closer look at the basics.

Strategy 89

Strategy Sales Technology Tools 89

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

Strategy 92

Strategy Customer Journeys e-support Customer Success 92

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. Then, we’ll walk you through three steps for creating a solid customer experience strategy.

B2B 107

B2B Customer Experience B2C Net Promoter Score 107

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. Having a playbook in place can help you deliver better results for your SaaS customers and yield higher satisfaction, retention, and revenue for your business. We’ll walk you through a five-step strategy to promote customer success using playbooks.

Customer Success 86

Customer Success Tips Customer Journeys Customer Retention 86

Totango

AUGUST 16, 2022

Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn. Identifying customers in the market for upsell offers and referral invitations.

Customer Retention 98

Customer Retention Software Customer Success CRM 98

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

Voice of Customer 52

Voice of Customer B2B Net Promoter Score Effort Score 52

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. In B2B SaaS (Business-to-Business Software as a Service), the Voice of the Customer Framework is a complete plan that focuses on collecting, analyzing, and responding to what customers say.

B2B 52

B2B Net Promoter Score Effort Score NPS 52

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. You save time and money.

Strategy 98

Strategy Marketing User Experience Analytics 98

AWS Machine Learning

MARCH 11, 2024

VistaPrint , a Cimpress business, is the design and marketing partner to millions of small businesses around the world. To support small businesses on their brand-building journey, VistaPrint provides customers with personalized product recommendations, both in real time on vistaprint.com and through marketing emails.

Ecommerce 91

Ecommerce System Sports Software 91

CSM Practice

FEBRUARY 8, 2023

With the value of the software-as-a-service (SaaS) market estimated to hit $225 billion in the US by 2025 , the industry offers lucrative opportunities for tech entrepreneurs. However, launching a SaaS company can be risky. However, too high a ratio could indicate that you need to boost your marketing budget.

Metrics 52

Metrics Net Promoter Score Advertising Customer Success 52

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Then we’ll look at the benefits of customer enablement and how it mutually supports sales enablement strategies.

B2B 82

B2B Net Promoter Score Self Service Social Media 82

Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. 6 user adoption strategies for B2B SaaS businesses.

Strategy 94

Strategy B2B Marketing Metrics 94

SurveySparrow

JANUARY 30, 2024

This is the key to understanding consumer behavior, market trends, and societal shifts. Quantitative Data: Examples 1. Churn Rate Let’s take a SaaS platform, for instance. Average Customer Lifetime Value (CLV) CLV represents the total revenue a SaaS company can expect from a customer throughout their relationship.

Comparison 52

Comparison Analysis Trends Case Study 52

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Customer Success 59

Customer Success Self Service Multi-Channel Effort Score 59

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

Metrics 98

Metrics Course Customer Success NPS 98

ChurnZero

JULY 8, 2022

Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business. NRR matters to SaaS executives and investors.

Metrics 98

Metrics Customer Retention Course Customer Success 98

DemandJump

JANUARY 8, 2021

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. Marketing attribution by definition is the process of understanding consumer behavior by studying how customers interact with your content, especially before a purchase or buying decision.

Marketing 98

Marketing e-support Conference Social Media 98

ClientSuccess

DECEMBER 5, 2022

A Customer Advisory Board (CAB) is a powerful tool for SaaS companies to maximize customer success. Receive invaluable customer feedback on products, services, and strategies. Receive invaluable customer feedback on products, services, and strategies. What is a Customer Advisory Board (CAB)? Hosting Your First CAB Meeting.

Tips 87

Tips Customer Success eBook Meeting 87

ChurnZero

JANUARY 18, 2024

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

Chief Customer Officer 52

Chief Customer Officer Net Promoter Score Insurance Software 52

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

Customer Journeys 74

Customer Journeys Sales Loyalty User Experience 74

SurveySensum

SEPTEMBER 5, 2023

Do you know how exceptional customer experience can transform your SaaS journey? If not then imagine you found a SaaS product that is super easy to use and integrate. A positive SaaS experience facilitated by cutting-edge SaaS feedback software leads to satisfied, loyal customers who not only stay but also become your advocates.

Customer Experience 52

Customer Experience Self Service Effort Score Metrics 52

Totango

DECEMBER 29, 2021

A customer-centric product roadmap meets the needs of today’s digital-driven SaaS market. Today’s SaaS customer makes purchasing decisions based on their digital experience of your brand. Customer data forms the foundation of a customer-centric roadmap strategy. How to Build a Customer-Centric Roadmap: Three Steps.

Roadmap 97

Roadmap Customer Centricity How To Effort Score 97

BirdEye

APRIL 17, 2023

For example, in 2007, the mean number of times people saw movies in the theater was 4.8 This is often hard to do as market conditions are constantly fluctuating. You can turn existing customers into brand loyalists by providing excellent customer service and using personalized engagement strategies. times per year.

Customer Retention 98

Customer Retention Consumers Strategy Tips 98

CustomerSuccessBox

MAY 2, 2022

As a Customer Success Officer in SaaS, you’ve probably realized that there’s a lot more to the SaaS sector than just providing excellent service. SaaS marketing and distribution is crucial as, if not more important than, developing the service itself. How does a SaaS Partner Program benefit you?

How To 52

How To B2B Strategy Sales 52

delighted

APRIL 12, 2024

Lack of audience segmentation Customers constantly receive marketing emails from different brands: fatigue from generic, unspecific surveys about their experience can add up. For example, if you receive feedback stating customers are unhappy with your checkout experience but it’s never improved, your surveys don’t serve a greater purpose.

Survey 81

Survey How To Feedback Tips 81

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies.

Examples 79

Examples Customer Success Marketing Case Study 79

CSM Practice

MAY 28, 2020

More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Successful customers are more likely to renew and pay more through renewals and expansion, ensuring a steady revenue growth for SaaS businesses. A good example of a base-variable split is 80/20.

Customer Success 126

Customer Success Management Metrics Effort Score 126

CustomerSuccessBox

APRIL 29, 2022

* ABS corp , a B2B SaaS firm acquired as many customers as it wanted. Plan the best SaaS Retention strategies that ensure customers stay with you for long. SaaS retention strategies that work help you turn hard-won consumers into long-term customers, and long-term customers into powerful advocates!

Strategy 52

Strategy Customer Retention Metrics B2B 52

BirdEye

MAY 1, 2023

But, thankfully, there are several viable strategies you can leverage. Getting your pricing strategy right helps your business grow and turn profitable. In this blog post, we’ll explore everything you need to know about pricing strategy and its best practices for your business model. Top 11 pricing strategies to help you grow 1.

Strategy 98

Strategy Telecommunications Analysis Consumers 98

Wootric CX Blog

AUGUST 20, 2020

There’s so much buzz these days about growth hacking that it’s easy to forget a fundamental truth about marketing—winning a new customer costs a lot more than keeping an existing one (anywhere from 5 to 25 times more, according to the Harvard Business Review ). Evgen Schastnyy, Marketing Specialist, Albacross. . Useful Integrations.

Tips 88

Tips Roadmap e-support NPS 88

ShepHyken

FEBRUARY 18, 2022

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

Customer Experience 70

Customer Experience Net Promoter Score Self Service B2B 70

Gainsight

NOVEMBER 1, 2022

Previous tough times have improved SaaS. I understand what other SaaS leaders are feeling in the current downturn that’s being fueled by one thing after another. Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Here are three ways SaaS has changed for the better over the years.

B2B 52

B2B B2C Software Customer Success 52

Quadient

JULY 18, 2022

The new “Experience Partner Program” introduces a variety of changes that are primarily designed to increase the benefits to our most committed partners and enable us to take advantage of the 9% adjusted CAGR of the 1.9b$ market until 2025* (with even stronger growth expected for cloud solutions).

Communication 52

Communication Customer Experience Social Media Software 52

CustomerSuccessBox

SEPTEMBER 20, 2021

CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. Here are some of the top-rated posts: Three Quarterly Business Review examples. Role of Customer Success Manager in a SaaS Company. SixteenVentures.

Customer Success 64

Customer Success Customer Centricity Consulting B2B 64