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Are you ready for MadTech? 3 tips to help you prepare

ECXO

So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. Here are three tips to make that strategy a success. Futurum’s Experience 2030 report hammers home the importance of this data when it comes to customer experience.

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Why Your Measurement is Killing Your Customer Experience And What to Do About it

Beyond Philosophy

I am surprised daily about how many organizations can’t articulate how their improvement in various experience measures, like Net Promoter Score® , will benefit the organization. Too often, an organization is excellent at collecting data to measure the effects of their efforts but has no idea how they will use it.

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The Importance of Employee Loyalty in the Workplace

InMoment XI

Employee Benefit Trends Study , which reported that employee loyalty was at a 3-year low. 6 Tips for Fostering Employee Loyalty. These tips, which are drawn largely from the experience of customer service reps (CSRs), are widely applicable since in the end we all ultimately serve the customer. Measure the Right Things.

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How to Measure Net Promoter Score (NPS) With Salesforce

GetFeedback

The NPS survey measures long-term customer satisfaction and customer loyalty—two fundamentals for modern organizations. Measuring NPS with Salesforce. When you integrate NPS with Salesforce, you can filter and supplement reporting with additional customer data. Create a new summary report with your newly created NPS report type.

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5 Survey Tips for Getting Better Customer Data

GetFeedback

Here are five tips for collecting customer data that’ll help you optimize customer experience. Just because something can be measured doesn’t mean it should be. Ask what yourself: what are trying to measure, solve, and improve? As mentioned in the first tip, surveys aren’t just data gathering—they’re an engagement opportunity.

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7 Tips to Simplify & Improve Employee Journey Mapping

Experience Investigators by 360Connext

If you’re considering employee journey mapping, here are some tips to get you started and help you take action quickly, avoiding many of the most common pitfalls. 7 Tips to Simplify & Improve Employee Journey Mapping. On the X axis, measure what employees shared was most important to them. Use what data you have.

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Response Bias in CX: How to Get Better Feedback

InMoment XI

Response bias is our human tendency to self-report inaccurate (or even false) answers to survey questions. It doesn’t matter if it’s intentional or accidental—if humans are inaccurately reporting on their experiences, this false information can negatively affect the data gathered from your survey. Don’t take our word for it though!

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