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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

5 Must-Haves for Your Brand’s Loyalty Program by Kathy Doyle (Retail Customer Experience) Finding success with your loyalty program not only encourages repeat visits but also builds a strong bond with customers, improving your brand’s bottom line. Louis Magazine (St. There are ways around this!

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Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

AWS Machine Learning

In this post, we show you how to use the Next Best Action recipe to personalize action recommendations based on each user’s past interactions, needs, and behavior. Therefore, recommending the action Subscribe to Loyalty Program to User A has a high probability of increasing User A’s engagement.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

How to Avoid Your Cx Initiatives from Being Another Flavor of the Month by Nicole Paul (John DiJulius) You’ve spent months executing a new initiative to help streamline things for your team. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.

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5 Top Customer Service Articles of the Week 4-25-2022

ShepHyken

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do customers clearly understand how to accrue and apply rewards?

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Are We reinforcing our organization’s Customer Disloyalty Program?

One Millimeter Mindset

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.