Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do customers clearly understand how to accrue and apply rewards?

Loyalty 59

Loyalty How To Banking Airlines 59

CSM Magazine

AUGUST 26, 2019

Before we get into detail on how to great a great value proposition, let’s provide a clear definition of the actual meaning of it. Another example is how Amazon solves issues of poor product choice and slower shipping. It should also include expected factors like easy return policies, fast shipping, and reward programs.

How To 40

How To Loyalty Programs Rewards Programs Policies 40

CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Point-based rewards programs.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49