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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. It’s time to make your case.

ROI 260
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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How to Sell Customer Experience to Your Organisation

Lumoa

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization. How do we talk about the value of what we do?

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Sales Training Metrics That Matter

Integrity Solutions

While investing in sales training can produce a range of benefits, all of us in sales know it all boils down to the bottom line. Here are the sales training metrics you should be using to measure your success. There are a number of factors contributing to this dismal return rate.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Sales and Marketing Strategy Analysis: Break down competitors’ sales funnels and marketing campaigns. This financial foresight is vital for strategic planning.

Analysis 260
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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

This type of analytics is particularly valuable in complex and dynamic environments where decision-makers need guidance on how to respond to different scenarios. The process would involve analyzing historical sales data, market trends, and external factors. How Does Prescriptive Analytics Differ From Other Types of Analytics?

Analytics 260
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Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Optimove

Together, they form a powerful duo that nurtures customer relationships, drives conversions, and ultimately increases your return on investment. With a combined campaign approach, you can send scheduled SMS campaigns to your subscriber base, announcing flash sales, new arrivals, and exclusive promotions.