Q&A From My CXPA Webinar: From Journey Mapping To Journey Management
Kerry Bodine
AUGUST 14, 2020
And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. These two functions are related in that they’re both focused on creating more effective customer interactions. This approach is detailed in my blog post 3 Steps To Better Customer Research.
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