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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Hybrid points programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. However much you think you know about a topic, some things will still surprise you.

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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. Here are a couple of oldie-but-goodie articles I wrote for UX Magazine on the relationship between UX and CX: From User Experience To Customer Experience. Can we have nested journeys?

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{Guest Post} How Employee Engagement Impacts Your Company’s Performance and Results

Michelli Experience

In a Forbes article, contributor Kevin Kruse writes that engaged employees contribute “discretionary efforts.”. They’re willing to contribute efforts beyond the bare minimum requirements their roles demand from them. A-team), a SaaS company that makes sales and marketing teams more productive. Zorian is CEO of Atiim Inc.

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Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires, also known as Customer Satisfaction Score (CSAT) surveys , keep your customers engaged with your brand, keep them feeling invested in their experience, and keeps them from churning away. According to CMO Magazine customer spend grows alongside trust , after building the relationship.

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How to Apply Automation into Your Startup’s CRM Sales Processes

CSM Magazine

Are you looking for effective ways to boost the sales performance of your new business startup or to help you take off at a quicker pace? Here, we share three simple ways you can implement automation in your CRM sales process. Sales management. Lead management. Client communication.

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How to Create a Successful Customer Experience Strategy: A Complete Guide

CSM Magazine

A customer experience strategy is a plan of action to improve the overall customer experience at every touch point in the customer journey, pre and post-sales. A solid CX strategy outlines defined goals and actionable steps to help analyze and optimize CX efforts to increase customer satisfaction overall. Leverage automation and AI.