Remove Ecommerce Remove Marketing Remove Multi-Channel Remove Technology
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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. So, is omnichannel just well-connected multi channel?

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5 Ways Brands use eCommerce Data to Improve Their Customer Service

CSM Magazine

Data can wield tremendous power in the eCommerce race. With more players than ever, securing data about your customers, competitors, and the market can be decisive. Since people and markets are always changing, data should be updated continuously. What is eCommerce data? Analyze CX Relevant Data. Personalize CX.

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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience

ShepHyken

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. So, what part does technology play in this? Technology (or the ease of access to it) opens up options for people; they can take their business anywhere they want. .

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8 Retail Innovations Reshaping Your Shopping Experience

Oracle

” Dylan Max, Head of Growth Marketing, Netomi. Chatbots empower customers to take action on their own terms and in their preferred support channels, without the need for a live agent. Retail Innovation #5: Ecommerce improvements. Ecommerce has become a necessity now more than ever. and as friction-free as possible.

Retail 85
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Top 5 Articles of 2021 So Far That You Might’ve Missed

Oracle

In case you missed these trending topics that captivated our readers, here’s another look at select tips, insights, and trends into customer experience, marketing, and technology. 3 Emerging Ecommerce Trends to Keep an Eye on in 2021. This article outlines three significant trends of ecommerce that will help define 2021.

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The Biggest Challenge for Companies: Lack of Customer Knowledge

CSM Magazine

Survey of marketing decision-makers reveals major hurdles in updating CX strategies. Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021.

Company 52
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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Technology hasn’t just transformed customer service. Transforming grocery shopping.

Retail 74