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InMoment named Leader in Forrester Wave™: Text Mining and Analytics, Q2 2024: A Comprehensive Breakdown

InMoment XI

It assesses vendor scores based on three pillars: current product offering, strategy, and market presence , with subcategories that make up each pillar. Market Intelligence Our platform supports ad-hoc research, brand awareness studies, and industry trend analysis, helping businesses stay ahead of market changes and consumer expectations.

Analytics 260
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How to Select the Best Customer Experience Management Software

InMoment XI

Positive experiences contribute to a positive image, and improved brand reputation management , which aids in differentiating your brand in the market. For example, some major companies claim to specialize in CX, but really the vast majority of their business is devoted to market research. Can We Review the 24-month Product Roadmap?

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Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers

InMoment XI

Here are some of the things we’ve learned—and the teams that have benefited—by rolling out our buyer interview program: Pricing (sales ops) Roadmap Investments (product) Messaging, Packaging, and Competitive (product marketing) Demos (solution consultants) Presentations (sales directors) Renewal Strategy (client success).

B2B 493
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What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

Roadmap 81
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Your Guide to Mastering Brand Reputation Management

InMoment XI

Doing this allows you to cultivate a strong and recognizable presence in the market. These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Analyzing competitor strategies and market perceptions provides valuable insights for refining your own brand positioning.

Brands 378
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How Do You Handle Multiple Feature Requests From Customers?

SurveySensum

One of our long-time SaaS clients, Alice, launched her business a few years ago, and her project management tool skyrocketed as it solved a few drawbacks of existing tools in the market. Features that contribute directly to the product roadmap and support overarching business objectives should be given higher priority.

Roadmap 52
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Building Loyalty for Life: Celebrate ‘Get to Know Your Customers Day’ Every Day 

Optimove

But smart marketers know that this practice shouldn’t be limited to just once a quarter. Every marketing endeavor should start with the customer. So, begin marketing with understanding the customer by diving into their data. Embrace the ethos of Customer-Led Marketing, and let data guide your strategies.

Loyalty 59