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CX Consulting 101 – Top Principles of Customer Experience Design

Strativity

Throughout Strativity’s 17+ years in CX consulting, we’ve developed fundamental principles and frameworks to help our clients avoid roadblocks and accelerate success with their customer experience initiatives — and now we’re sharing what we’ve learned with CX leaders like you. Great interactions truly pay off!

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Strativity Group Inc. To Appear on the Inc. 5000 Honor Roll Upon Fifth Consecutive Listing Inc. Magazine Unveils 36th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Strativity

is the undisputed leader in design and cultural transformation. magazine today ranked leading Customer Experience Design and Cultural Transformation firm, Strativity Group Inc. 15 years of Customer Experience transformations. 600M+ enhanced customer relationships. Strativity Group Inc.

Groups 40
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Strativity Group Inc. To Appear on the Inc. 5000 Honor Roll Upon Fifth Consecutive Listing Inc. Magazine Unveils 36th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Strativity

is the undisputed leader in design and cultural transformation. magazine today ranked leading Customer Experience Design and Cultural Transformation firm, Strativity Group Inc. 15 years of Customer Experience transformations. 600M+ enhanced customer relationships. Strativity Group Inc.

Groups 40
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Which Should Come First?

Michelli Experience

Then again, I’m reminded of the Gallup research captured in the book Human Sigma: Managing the Employee-Customer Encounter which suggests that while there is a high correlation between employee engagement and customer engagement that relationship IS NOT CAUSAL.

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To Master Customer Experience Strategy, Master CX Mindset

Experience Investigators by 360Connext

The human customer is literally removed from the equations. Executives are often the furthest removed from the daily interactions with customers. The higher up in the organization, the further away from dealing with customers directly. Creating a Customer Experience Habit means knowing what success looks like.

Strategy 225
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How are your POPS and PODS doing?

Michelli Experience

While marketers like to call attention to aspects of a brand that they want to cement as PODS in the minds of prospects and customers, experience designers like me and business leaders like you should be thinking about DELIVERING PODS – behaving in ways that are relevant, different and valued by your customers.

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Connecting With The Need To Connect: Watching People Eat Online

Michelli Experience

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.