How to Guide Your Team and Customers Through the Customer Change Management Process
ChurnZero
FEBRUARY 8, 2022
In the HBR article, “ Ten Reasons People Resist Change ,” Rosabeth Moss Kanter, the Arkbuckle Professor at Harvard Business School and author of the book Think Outside the Building , outlines the most common reasons people fight change. This is important when it comes to designing your change management process.
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