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How to Guide Your Team and Customers Through the Customer Change Management Process

ChurnZero

In the HBR article, “ Ten Reasons People Resist Change ,” Rosabeth Moss Kanter, the Arkbuckle Professor at Harvard Business School and author of the book Think Outside the Building , outlines the most common reasons people fight change. This is important when it comes to designing your change management process.

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Customer Experience Management Defined: How is it Different From CX?

Experience Investigators by 360Connext

When leaders say this, what they really mean is, “We’re just getting started with customer experience management.” ” What is Customer Experience Management? CXM is what happens inside the organization in order to deliver an intentional customer experience. Technology and Tools.

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How You Can Predict and Avoid Customers Changing Their Minds

Beyond Philosophy

Has anything changed since the last time I spoke to you? Customers change their minds on many occasions. If you think they are still where they were two weeks ago, when you last spoke, you might be surprised that things have changed. Today, we will discuss why customers change their minds and what you can do about it.

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The Power of AI-driven Customer Feedback Insights for Actionable Strategies

BirdEye

A satisfied customer writes you positive reviews, generates repeat purchases, and a scope of referral, which helps you build authority in front of other potential customers. Multi-location businesses receive unprecedented customer feedback through social media, surveys, and online reviews. This is where AI helps.

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Six Skill Sets that Drive Customer Change

Customer Bliss

While process change skills may exist in some pockets in marketing, it’s important to determine if anyone has the background and ability to do the complex mapping that occurs when you map the experience across multiple silos. Accountability Metrics – Translating and adapting the variety of customer experience metrics.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. Gaining feedback is half the battle itself, as it requires customers’ willingness to participate.

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Are Surveys Really Customer-Centric?

Blake Morgan

Survey response rates are dropping because customers feel brands don’t care about their opinions. Feedback is crucial, but brands must pay attention to customer data and not waste their time. While customer surveys have increased, customer survey response rates have decreased. Sign up for her email list here.