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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Brand equity could help increase your profit margins and how customers view your brand, so it’s an important aspect of your business to nurture. We’ll walk you through the important aspects of brand equity, how to build good brand equity, and why it matters to help you get started nurturing your brand equity.

Brands 492
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How to Sell Customer Experience to Your Organisation

Lumoa

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. The bottom line here is that if you ONLY focus on customer metrics, you’ll miss an opportunity to make a real business impact.

ROI 143
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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

How to Improve Customer Service. We all know that customer service is important, but just how instrumental it is to success of a company might surprise you. A massive 91% of customers agree that a positive customer service experience makes them more likely to make another purchase. Table of Contents.

Tools 181
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How to Streamline Your Buyer Journey to Build Loyal Customers

CSM Magazine

Building a loyal customer base is essential to growing and maintaining a successful business. Loyal customers will always choose your brand over any others. They will do this based on their experience of your products, customer service and the unique qualities that set your business apart. The Buyer Journey.

How To 86
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How to Calculate Your Chatbot ROI

CSM Magazine

Customers demand easy access to making transactions and addressing grievances. What is a customer request? Some customer requests can be pretty straightforward, such as. How to purchase an item? How to return a defective item? How to track the shipment status of an item?