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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 90
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CRM Hack: Hitting the Mark with Realtime Data

Optimove

One of CRM’s golden rules is finding the right balance between realtime data – also known as “fast data” – and slow data to maximize revenue. At Optimove, Realtime (Fast) Data is defined as customer actions received in short timeframes as batches of events. Optimove’s System Architecture.

CRM 98
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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success

UJET

The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification? But for many businesses, it is.

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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success

UJET

The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification? But for many businesses, it is.

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Supercharging Your Tech Stack: The Relationship Between Your Customer Success Platform and CRM

Totango

There’s no denying the power of good customer relationship management (CRM) software. From storing contacts and opportunities to managing relationships and interactions, your CRM is a critical component of your business operations. But are you utilizing your CRM to its fullest potential? . Salesforce.

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Mike Wittenstein Talks About Keeping Up with Constant Change, Creating Journey Maps, and Building Your Business Around Your Clients

Storyminers

Tie your website to your CRM. If you don’t have a CRM (customer relationship management) system, get one–even if you’re just starting out. We’re creating a new website right now, and 70% of the content will be driven from the CRM system, as opposed to from our website. I can’t control the entire event.

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True Customer Loyalty Starts with The Basics: Which Of These Are You Missing?

InMoment XI

Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty. Businesses use a variety of statistical techniques to make predictions about the potential for future events. But what are executives really doing to encourage customer loyalty?

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