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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 52
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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Insight sharing via loyalty programs is the best option, because customers have opted-in to share their data in exchange for points. With an affordable system such as this in place, organizations can measure ROI and issue the kinds of personalized messaging that motivates customers to engage and propel that virtuous cycle.

ROI 52
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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 40
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Why every CX team needs to plug into the power of integrations

CloudCherry

It’s even more difficult to measure the impact introducing proactive service has on the customer experience. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Integrating your customer experience data with marketing automation software allows for hyper-personalized marketing campaigns.

CEM 186
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How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns.

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Why every CX team needs to plug into the power of integrations

CloudCherry

It’s even more difficult to measure the impact introducing proactive service has on the customer experience. Integrating your ticketing data with your CX data can help prove the ROI of proactive initiatives. Integrating your customer experience data with marketing automation software allows for hyper-personalized marketing campaigns.

CEM 170
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5 Radical Changes to VoC of the Future for ROI Maturity

ClearAction

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Here are the radical changes I believe will be VoC of the future: (1) Let customers and employees give you feedback anytime , anywhere, any way. Value Chain Solution to VoC ROI.

ROI 54