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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics. Few experienced professionals dare to venture off from these tried-and-true metrics. And that’s a problem.

Metrics 270
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CX University Revamps its Course Content

CX University

CX University (CXU) has completed a full internal audit of its course content to ensure all information is updated to meet standards of excellence and relevance. CXU sets high expectations for its online course content to fully support online learning and mastery of Customer Experience.

Course 52
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CX University Launches Specialized CCXP Exam Prep Course

CX University

To meet the market demands for quality online instruction and preparation for Certified Customer Experience Professional (CCXP), CX University (CXU) launches its CCXP Exam Prep Course. Since all CXU courses are available completely online, learners can access them anywhere and at any time.

Course 52
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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As a result, most have readjusted their commitments to marketing channels, resources, and programs, and a similar proportion say they are facing significant pressure to cut martech spending. This involves analyzing each channel’s performance against key metrics to identify areas where spending can be optimized.

ROI 226
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How to Use AI to Create Great Customer Education Course Content

Gainsight

While still early in its evolution, AI is helping Customer Education teams create more impactful content with fewer resources. Measurement: Instead of sifting through reporting, AI tools will show relevant metrics on learner-level engagement and content impact. Need a video script for a video about industry best practices?

Course 52
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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

It takes into account various factors, constraints, and objectives to suggest the best course of action in a given situation. It involves analyzing data, creating mathematical models, and considering various constraints and objectives to suggest the best course of action. One key benefit is its ability to provide actionable insights.

Analytics 260
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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone. Of course not.