A New Take on ROI: Reduce Failure Demand to Save on Business Cost
InMoment XI
DECEMBER 13, 2022
When we manage client programs at InMoment, return on investment (ROI) is always top of mind. A classic example is a customer that wants to find information on a brand’s website, but they fail to find the information they need—this usually ends up with a call to the call center. Why Is Failure Demand Such a Fail? Wrapping Up.
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