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How Do You Write A Content Marketing Plan?

DemandJump

Writing a content marketing plan can seem intimidating and difficult, especially if writing doesn’t come easily to you. However, creating this vital marketing plan doesn’t have to be a painful process!

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B2B Customer Experience: The Complete Guide

InMoment XI

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. The chatbots automatically help users find responses to their questions and discover helpful content like help center articles, blogs, and resource pages. How Does the B2B Customer Experience Differ from B2C?

B2B 551
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Is Your Content Marketing Plan Sustainable? Probably Not, Says Mark Schaefer

Influitive

Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies.

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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. That’s because analyzing unstructured data can reveal trends, emerging market opportunities, and competitive threats that may not be easily apparent through structured data alone. Why is Social Media Important?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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What Are The Elements of a Content Marketing Plan?

DemandJump

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Drip marketing: How to plan and execute effective campaigns

BirdEye

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 110