DemandJump

JANUARY 8, 2021

Marketing attribution by definition is the process of understanding consumer behavior by studying how customers interact with your content, especially before a purchase or buying decision. Let’s examine the marketi n g strategy of a hypothetical software as a service (SaaS) provider. What is attribution, and why is it important?

Marketing 98

Marketing e-support Conference Social Media 98

ChurnZero

MAY 11, 2021

The event offered an opportunity for thousands of attendees to collaborate with one another and with TSIA member companies like DocuSign, RingCentral and ServiceNow. As opposed to the SaaS, which stands for software as a service. . Companies who monetize Customer Success, see higher Net Promoter Scores (NPS). Only 27.2%

Interaction 98

Interaction Net Promoter Score Customer Success Conference 98

ClientSuccess

JUNE 15, 2022

The world of SaaS vendors is constantly changing, and keeping up with the new trends, strategies, and ideas isn’t always easy. Just as there are always new ideas around succeeding in sales or marketing, it’s crucial to stay up to date on some of the innovative ways to connect and engage with SaaS customers.

Customer Success 52

Customer Success eBook Leadership Innovation 52

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! A dedicated AI-powered customer success platform aiding SaaS firms to onboard, retain, upsell and drive MRR. Having a product in the customer success niche, this blog has everything to give you content dedicated to the customer success niche. 16 Ventures.

Customer Success 52

Customer Success Case Study Resources Customers 52

CustomerSuccessBox

MAY 2, 2022

As a Customer Success Officer in SaaS, you’ve probably realized that there’s a lot more to the SaaS sector than just providing excellent service. SaaS marketing and distribution is crucial as, if not more important than, developing the service itself. Any aspiring SaaS startup must develop a solid marketing strategy.

How To 52

How To B2B Strategy Sales 52

CSM Magazine

APRIL 13, 2021

If you want your SaaS startup to grow, you need to understand data and have solid marketing knowledge, all with the purpose of making your software more attractive to your target customers. In this article, we’re offering a list of all the components you need in order to scale your SaaS startup. Create Valuable Content.

Self Service 52

Self Service Tips Knowledge Base Social Media 52

ChurnZero

MARCH 3, 2021

Last week SaaStock hosted their 2nd annual SaaSock Remote event, which was focused on helping SaaS leaders gain traction, grow and scale in a hybrid world. . Did you know that 92% of SaaS companies fail within 3 years due to poor product-market fit, lack of cash flow, and/or overall mismanagement? Establish Great Feedback Loops.

Customer Success 80

Customer Success Tips Feedback Customers 80

Gainsight

MAY 23, 2023

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented around CS and supported by a new company-wide licensing option. It’s a company-wide thing, because it also extends to sales and product.

Customer Success 59

Customer Success Strategy Chief Customer Officer Conference 59

CSM Magazine

MARCH 3, 2022

SaaS tools have become extremely popular in the project management industry, transforming the way it operates. Here you will discover five leading SaaS tools for your office. Software as a Service (SaaS) has become the new normal of the 2020s. Well, 48% of companies have a one-year contract with a SaaS application on average.

Tools 52

Tools Management Travel Transportation 52

Gainsight

MARCH 25, 2020

Companies, as well as their employees, are learning to adapt to the new normal of working from home, the economic fallout from the crisis, the business impact to their customers—the list goes on. What can we learn from Arne and other companies in communicating with our customers? How leading companies communicate during a crisis.

Communication 143

Communication Fashion Hospitality Financial 143

Education Services Group

FEBRUARY 3, 2021

Customer Success as a Service ® provider ESG announces a partnership with inSided, the only Customer Success Community platform for SaaS and subscription-based companies. Both of our companies are committed to sharing our expertise and serving as trusted resources, so it’s significant to be able to accomplish that together.”.

Customer Success 52

Customer Success Self Service Knowledge Base Consulting 52

Gainsight

DECEMBER 15, 2023

It’s the sound of the SaaS universe undergoing a massive change. That means every company is in belt-tightening mode. SaaS leaders and investors are scrutinizing headcount closely, especially in departments that aren’t directly tied to the bottom line. Actually, the sound is more like a roar than a whisper.

Tips 52

Tips Leadership Sales Training 52

West Monroe

MARCH 14, 2024

As a CEO myself, I've seen firsthand the impact of this current confusing environment on companies striving to not only survive but thrive. Our mission has always been clear: to help companies navigate these complexities and emerge stronger, leveraging technology and data to drive real financial gains and ROI. Our efforts led to a 2.5x

Data 40

Data Banking ROI Financial 40

ChurnZero

JANUARY 4, 2024

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. It’s an exciting time to be in customer success. On the other hand, economic headwinds continue to constrain CS budgets and headcounts.

Customer Success 52

Customer Success Industry Trends Chief Customer Officer 52

Help Scout

MAY 20, 2021

Lincoln Murphy sums up the value that existing customers offer to growing SaaS companies: “The majority of the revenue from your relationship with a customer happens post-sale. So how can marketing teams create content and messaging to improve customer success and drive retention? Customer enablement materials.

Examples 77

Examples Customer Success Marketing Case Study 77

ChurnZero

JANUARY 20, 2021

PieSync is a SaaS business that offers solutions to synchronize cloud applications. Mattias and I could hardly grasp that a company like that was keen on acquiring us. Mattias and I could hardly grasp that a company like that was keen on acquiring us. Addressing customer concerns proactively through high-quality content.

Customer Success 98

Customer Success B2B Metrics Strategy 98

Thematic

JULY 21, 2023

I fell in love with the idea of working on these algorithms and have now been working in this space for 25 years. Alyona: My ultimate goal was to start a company of my own, but I didn't know what problem was worth solving. How did you come up with the idea? I designed a prototype and showed its results to these companies.

Analytics 62

Analytics Feedback Net Promoter Score Chatbots 62

ChurnZero

AUGUST 6, 2021

Ranked as one of the top emerging jobs by LinkedIn , you’ll find no shortage of Customer Success careers across SaaS and other markets. Yes, it’s true that thanks to the internet and, you know, the passage of time, everything under the sun has likely already been said about whatever topic, idea, or opinion you want to put out into the world.

Customer Success 98

Customer Success Course Competitive Advantage Resources 98

Gainsight

APRIL 15, 2022

Many of the world’s greatest companies find themselves in a similar situation today. In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. The power dynamic has flipped from vendors to customers.

Customer Success 97

Customer Success Effort Score Net Promoter Score Chief Customer Officer 97

Totango

MAY 19, 2020

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Marketing department: Create educational content for customers.

Software 77

Software Customer Success Strategy Trends 77

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Here are seven great customer engagement ideas you can easily put into practice. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal. Reward Customer Loyalty.

Customer Engagement 62

Customer Engagement Engagement Customer Journeys B2C 62

ShepHyken

JULY 28, 2023

It is founded on a simple idea: when we are unsure what to do in a given situation, we look for clues in other people’s choices and—in many cases—will copy them. The idea has been highly consequential in marketing. Those other companies clearly think the product is good enough. This insight underpins so much of modern marketing.

Case Study 62

Case Study Study Brands Software 62

Totango

AUGUST 5, 2022

The contents of a client onboarding questionnaire vary by industry. In general, for B2B clients in the SaaS industry, a client onboarding questionnaire may probe into areas such as: Preferred contact personnel and information. This wide range of compelling benefits makes client onboarding questionnaires invaluable for B2B SaaS brands.

How To 83

How To Customer Journeys B2B Sales 83

ChurnZero

SEPTEMBER 8, 2020

Into SaaS ? Types of companies that aren’t easy: vision-led, sales-led & committee-led. Join the live stream for @SaaStrAnnual @ Home – now @BellaRenney from @tray talking about the key metrics of growth -> expanding and retention as the main drivers [link] #SaaStrAnnual #growth #saas.

Net Promoter Score 90

Net Promoter Score Customer Success Conference NPS 90

ChurnZero

DECEMBER 9, 2020

Over the last few years, we’ve seen a lot of growth in the Customer Success space, which means there’s now even more content out there on the web for you to research, consume and rely on. Recommended Read: 5 SaaS Onboarding Best Practices to Ensure Your Customers’ Success. A value of 100 is the peak popularity for the term.

Customer Success 98

Customer Success Consulting Metrics Customer Centricity 98

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. After all, the very motive of these companies is to adapt to the situation, and further improve the overall performance through expansion selling strategies. 1. Fewer New Prospects.

Company 71

Company Strategy Tips Sales 71

CSM Practice

JULY 6, 2020

To many, SaaS has always been tricky, and the current global economic downturn caused by the Coronavirus pandemic has only exacerbated it. After all, the very motive of these companies is to adapt to the situation, and further improve the overall performance through expansion selling strategies. 1. Fewer New Prospects.

Company 71

Company Strategy Tips Customer Success 71

Gainsight

MARCH 9, 2022

Whether it’s Lifetime Value (LTV), customer acquisition cost (CAC), or the champion of them all, net revenue retention (NRR), companies rely on metrics to tell them how effectively they are serving their customers, and by extension, how well their businesses are doing. What support can the company provide to make that stage easier? .

Metrics 105

Metrics Customer Journeys Net Promoter Score Self Service 105

Kustomer

NOVEMBER 30, 2023

His approach is centered on using a company’s website as the primary field for live interactions. His experience in the SaaS industry highlights how certain roles can resonate deeply with specific individuals, creating a harmonious blend of personal passion and professional expertise.

Customer Experience 52

Customer Experience Social Media Leadership Innovation 52

ChurnZero

DECEMBER 1, 2020

As we have a large library of on-demand webinar content in our Resources center , we often get asked by customers, which ones are the most popular and must-see to get caught up on. Understand the Growth and Retention Metrics of SaaS Companies from Recent Surveys and M&A Activity. How Do You Rank? What’s Next.

Customer Retention 59

Customer Retention Customer Success Loyalty Software 59

ChurnZero

MARCH 3, 2020

SaaStr is the largest community of SaaS executives, founders, and entrepreneurs in the world and they are brought together at their flagship event – SaaStr Annual. With 12,500 attendees, 250 speakers, 200 sponsors, their missions is to provide the SaaS community with unparalleled access to the top minds in SaaS.

Conference 72

Conference Customer Success Chief Customer Officer Return on Investment 72

ChurnZero

DECEMBER 29, 2020

So, here’s our greatest hits compilation of our top content, milestones, and happenings from 2020. Customer Success teams can easily level up their performance and optimize their output by using third-party integrations to bring their company-wide customer data into a central hub. Some of us slowed down. Some of us sped up.

Conference 98

Conference Chief Customer Officer Customer Success Software 98

ChurnZero

APRIL 7, 2021

But why should your company care about software review sites? Here’s some reasons why B2B software companies should put a dedicated effort into getting customers to provide their feedback via review sites. Hint: they help generate revenue.). Being able to help arm your Sales team with positive customer testimonials, is pure gold.

Customer Success 81

Customer Success B2B Effort Score Software 81

Gainsight

JULY 13, 2022

This year in August, we are bringing that same product-centric content to our live, in-person event in San Francisco. . Product-led strategies are the top priority for SaaS organizations, and with good reason—PLG organizations are growing faster than their counterparts. . Get connected. Get on track. And get ahead of the pack.

Roadmap 59

Roadmap Conference Analytics Strategy 59

ClientSuccess

JANUARY 25, 2021

The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors. These current customers are the perfect resource for prospective customers to learn exactly why doing business with your organization is a good idea. And the results need to be there as well.

Customer Retention 81

Customer Retention Customer Success Marketing Case Study 81

CustomerSuccessBox

MARCH 15, 2022

Use this analogy to explain your SaaS business model. For SaaS organizations, the purpose of a free trial is to obtain a customer. A dedicated Customer Success Software enhances the general customer experience while also allowing the company to scale. 5 Ways to Optimize ‘trial to paid’ conversion rate in SaaS.

Customer Success 52

Customer Success Tools Touchpoint Software 52

ChurnZero

JANUARY 24, 2022

Once the sale is made, the company maintains its ties with the customer to ensure their enduring satisfaction with the product. If you specifically run a SaaS business, customer-centric service can also help you stand out from your peers. In the software industry, companies commonly compete on the features they offer.

Customer Centricity 98

Customer Centricity Strategy How To Customers 98