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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. This is an easy question to answer, although one that’s best tackled in detail.

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The smooth sailing guide to social media approval workflows

BirdEye

Juggling multiple social media profiles across various locations is no small feat — it’s a make-or-break task for your brand’s online presence. Social media approval workflows are like your brand’s lifejacket — they help you stay afloat even when navigating choppy waters. Watch the Free Demo Now.

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Why Consumers Trust Influencers Over Celebrities

QuestionPro Audience

There’s been a major disruption in consumer marketing in recent years. With DVR to fast forward through commercials and ad blockers on the internet, brands needed another way to reach consumers. Celebrity endorsements have been around as early as the 1920s, and have gained new traction in the age of social media.

Consumers 207
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Top 4 Customer Experience Trends for Financial Services to Expect in 2022

Comm100

In 2021, evolving customer experience trends shook up the financial services industry. As we look ahead, 2022 promises, even more changes for the financial services industry. To help cut through the noise, we’ve looked at emerging data and expert opinions to predict the CX trends that we expect to see in 2022 for financial services.

Financial 225
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5 Tips to Master Financial Services Online Reputation Management

BirdEye

Financial services companies, like investment firms, banks, and insurance agencies, operate in a landscape where trust and credibility are paramount. Here are five tips to help you master online reputation management in the financial services sector. Reputation management: Why is it important for financial services?

Financial 105
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13 finance review sites for your financial services business

BirdEye

According to our research : Consumers research a local business before making a purchase 68% of the time. 93% of consumers read two or more reviews when researching a company. 85% of consumers have decided not to do business with a company because of negative online reviews. Luckily, we did the work for you. And for good reason!

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Motivation-Based Research: Unlocking Consumer Behavior Change

2020 Research

Theories of behavior change are helpful to insights professionals dedicated to understanding motivation and how to change consumer behavior. Perhaps there are financial or time constraints. Social Motivation and Ability: Social influences matter in motivating behavior change. Our Experts are here for you.

Consumers 104