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Generative AI and multi-modal agents in AWS: The key to unlocking new value in financial markets

AWS Machine Learning

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. One of the ways to handle multi-modal data that is gaining popularity is the use of multi-modal agents.

Financial 105
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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

A well-documented battle of egos, bonuses, and, ultimately, optimization. At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize.

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28 must-have content creation tools your business needs in 2024 

BirdEye

BirdAI is designed to simplify content creation, enabling multi-location businesses to maintain a consistent and engaging online presence. A good way to start your content research with the Gemini AI is to state your marketing objectives and ask questions about the topic. A sample prompt would look like the image you see below.

Tools 57
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What To Expect From Omnichannel Ecommerce in 2022

Magellan Solutions

The acceleration in consumer behavior change in 2020 has made an omnichannel strategy more important than ever. Consumers will always want better prices, selection, and convenience. Consumers have been engaging in transactional activities for thousands of years. Sales channels. Advertising channels.

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17 digital marketing tools you need for your business 

BirdEye

The digital marketing landscape continues to evolve, with new trends emerging almost daily. While this means businesses face unique challenges, businesses that adapt to this environment with effective digital marketing strategies reap the rewards. Birdeye is trusted by over 100,000 businesses to boost marketing and manage reviews.

Tools 52
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Hear from the Experts: Thoughts on the Future of AI and Visual Self Service

TechSee

The technology has ushered in the age of virtual ‘multi-sense’ assistants that can see, hear, read and interact naturally with customers. When you combine that with computer vision and other AI enabled capabilities, it changed the whole world of self-service by giving people, whether consumers or B2B customers, what they want.

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Boost Agent Morale with These 6 Strategies

Playvox

In the case of social media, there are many well-documented and viral examples of an agent providing poor customer service that then leads to a domino effect for the company’s brand. Unhappy agents may struggle to maintain a positive tone during interactions, whether those are via phone, text, SMS, or even social media.