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This is Digital, Episode 34: The Digital Stadium: How the New Fan Experience Can Drive Revenue

West Monroe

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. There has been a notable shift in the strategy of private equity in the sports industry. How will this change sports? Does that number shock you?

Sports 98
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Brand Move Roundup – June 4, 2020

C Space

So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid this latest crisis in an anxious world. We see them in our customers. Consumers are watching how brands act in this moment, and our own multicultural communities deserve not only our support, but our action. billion (£10.2

Brands 52
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

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11 Customer Service Metrics to Start Measuring

GetFeedback

Customer service has long been an area of focus for marketers and support specialists. After all, 67% of consumers list bad customer experience as one of the primary reasons for churning and 39% of consumers avoid vendors for over 2 years after having a negative experience. Customer Happiness Metrics.

Metrics 199
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3 Ways Travel Brands Can Transform Their Loyalty Programs in Response to Covid-19

Oracle

In 2019 (try to remember), according to the World Tourism Organization , the urge to explore our planet internationally drove 1.4 Travel loyalty programs matter to consumers, and so do their responses to the pandemic. Acting on customer loyalty data. billion individuals to travel abroad. Travel loyalty reimagined.

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Online reviews: The ultimate guide to customer reviews

BirdEye

The strategy to rank higher in Google search results is called SEO, or search engine optimization. While many consumers will research the product features online, it is rarely as powerful as customer reviews. Consumers often compare similar products with each other before they select the right product to meet their needs.

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LoyaltyPlus FrequentStay enhances guest relationships with hotels

LoyaltyPlus

It provides the tools essential to drive deep customer insights and use them to activate personalised and valuable interactions between the hotel and its guests. Demand for hotels and tourism has transformed dramatically alongside changes in consumer behaviour.

Hotels 52