article thumbnail

Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

article thumbnail

Pay with points: unlocking loyalty program value

Currency Alliance

Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways for Grocery Retailers to Revamp Their Loyalty Programs in 2021

Oracle

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

article thumbnail

Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. This shift in feedback channels presents both an opportunity and a challenge for hotels. State of the Connected Customer. ( [link] ). Intelligent Digitized Experiences Hotel guests expect an experience.

Hotels 260
article thumbnail

Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

article thumbnail

New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

Consider the opportunities this might present for retailers. Starbucks ranked well above others in terms of being a “great loyalty program.” ” This is interesting because Starbucks was late to the loyalty game, but spent time understanding their customers wants and needs. .”

article thumbnail

What is relationship marketing: examples and strategies

BirdEye

Relationship marketing focuses on growing a business by building brand loyalty, improving customer retention, and, ultimately, increasing customer referrals. Benefits of relationship marketing Of the many marketing strategies available to grow your business, relationship marketing presents some unique benefits.