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Why Human Connections Never Go Out of Style

Experience Investigators by 360Connext

As we rely ever-more heavily on the communication tools of any trade today, like email and texting, we crave more emotional and human connections to break through the clutter. In customer experience, a personal touch can go a long way to improve a typical touchpoint in the B2B journey. Human connections make a huge difference in B2B.

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Intelligent Customer Touchpoints: What Are They and Why Do You Need Them?

CX Journey

At CohnReznick, we have identified five “universal” attributes to answer that question: Identity : Today’s customers are more diverse, more connected, and more powerful than ever before, making identification and micro-segmentation absolutely necessary Consistency : Most customer interactions happen during a multi-event, multi-channel journey.

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Insurance Companies That Show Empathy Will Win Hearts … and Customer Loyalty

Hallmark Business Connections

Knowing this, you have a wonderful opportunity to establish stronger connections with clients by leaning into empathy to improve their insurance customer experience. so developing an emotional connection is important to building relationships with customers. Make connecting simple. What is empathy in business?

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18 inspiring brand collaborations: Real-life success stories

BirdEye

They create a win-win situation, allowing both parties to connect with new audiences to grow their businesses. In addition, brand collaborations help you minimize customer acquisition costs since you’ll be connecting with an audience that already has an affinity for your brand. Another 45% saw an increase in brand awareness.

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3 Drivers of CX Success in 2021

Upstream Works

Connectivity and communications will no longer be centralized in the same way. This is where the use of video and team messaging platforms can really help keep agents connected and feeling part of team. As agents become acclimatized to remote working, many are showing a preference for remaining home-based once the pandemic passes.

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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

At Hallmark, we believe deeply in the power of reaching people when they need it the most, and direct mail is an especially savvy strategy for connecting with multigenerational homes. If this sounds too old-fashioned when marketing to Millennials or GenXers, think again.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. Furthermore, this personalization should be happening at every member touchpoint—but that’s not often the case. KPMG Global Sector Leader, René Vader, says, “If you’re trying to build brand loyalty today, an emotional connection is no longer a nice-to-have, it’s a need-to-have.”