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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

As part of this exercise, choosing an emotion that drives value for your customers is essential. You should also measure the effects of the emotions you choose. The post How to Create Unbreakable Brand Loyalty through Emotional Connection appeared first on Beyond Philosophy. To see specifics, refer to the graphic below.)

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Measuring what matters – your brand’s emotional equity

Maru Group

By Todd Trautz and Brent Snider Maru/Matchbox | April 2023 Do you know how your consumers emotionally connect to your brand? How do consumers emotionally connect and feel about the brand (Emotional equity). Emotional equity is not only how close a consumer feels to a brand or how intensely they feel but why and how they connect.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing Customer Emotions. Measure the specific emotions across the customer journey. Rule #3: Measure specific emotions across the journey. Be specific.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Connect the employee experience to the customer experience in big ways. But explaining how you measure Net Promoter Score (NPS) and how that can help predict how happy and loyal customers will be is helpful. Don’t forget to highlight the human side of what those metrics measure. See how fun it is to connect the CX dots?

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Measuring what matters – exponentially growing your tracking insights

Maru Group

It’s not your tracker; it’s what you’re measuring. How do consumers emotionally connect and feel about the brand (Emotional equity). Everything you have measured in your tracker can be unlocked to drive deeper insight and more confident actions. You might ask yourself, now what? The jobs to be done).

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Utilities should consider a new model to overcome connectivity issues with grid modernization

West Monroe

Uninterrupted grid edge connectivity is essential for distribution utilities driving toward a future where efficient, secure, and reliable field area network (FAN) operation is not just preferable but required. Public carrier coverage limitations may not enable all critical devices to connect via the PVNO model.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. What’s the difference?