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3 Areas of Customer Experience Where Human Expertise Is Absolutely Vital

InMoment XI

Customer experience (CX) measurement has become a priority for most large organizations. Experienced ideation facilitators can leverage processes that guide a team through creative exercises. These creative exercises use data generated in customer experience programs as a starting point. is viewed as an imperative.

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Measuring what matters – your brand’s emotional equity

Maru Group

This whitespace exercise allows you to see what emotional levers are aligned or similar and which need to be adjusted to attract more consumers to your brand or product. Brand tracking doesn’t need to be a quarterly exercise of trying to “triangulate” insight to explain or align with marketing and sales.

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A Guide to Measuring Product-Market Fit with PMF Surveys

Retently

Before attempting to measure it, let’s first try to define what product-market fit is. How to measure Product-Market Fit There are many metrics you should consider as, in many cases, you will be measuring satisfaction and engagement levels. It requires thorough research, analysis, planning, and time. What is Product-Market Fit

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing Customer Emotions. Measure the specific emotions across the customer journey. Rule #3: Measure specific emotions across the journey. Be specific.

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Measuring what matters – exponentially growing your tracking insights

Maru Group

It’s not your tracker; it’s what you’re measuring. Everything you have measured in your tracker can be unlocked to drive deeper insight and more confident actions. Brand tracking doesn’t need to be a quarterly exercise of trying to “triangulate” insight to explain or align with marketing and sales.

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How To Measure Customer Emotions

Beyond Philosophy

Measuring customer emotions for your Customer Experience is a vital activity for your organization. After all, if you can’t measure it, you can’t manage it, as the saying goes. We discussed how to measure customer emotions on our recent podcast. How Do We Measure a Feeling? What Emotions Should You Measure?

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The Science and Art of CX Goal Setting

InMoment XI

Measurable: Clearly define what criteria will be used to determine if the goal is met and how it will be measured. Make sure measurement processes are in place and are valid. Outcome goals usually focus on obtaining a score on a specific measure such as overall satisfaction with a given transaction (e.g., 10% of 50 is 5.)