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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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Your A-Z guide about social media reputation management 

BirdEye

Social media reputation management continues to be the lifeblood of enhancing your overall online reputation. Because they have 75 unique social media accounts across Facebook, Instagram, and Twitter, they must tailor all of their content to match each local audience’s specific needs and preferences.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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Your Guide to Mastering Brand Reputation Management

InMoment XI

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. Doing this allows you to cultivate a strong and recognizable presence in the market. Google Alerts, social media monitoring tools, and specialized software can help you stay informed.

Brands 378
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Multi-location social media: Everything you need to know 

BirdEye

In today’s digital era, showing up on social media isn’t just an option for brands — it’s a necessity. However, the social media landscape comes with its fair share of obstacles. Table of contents What is multi-location social media? Siloed reporting prevents holistic insights. Watch the Free Demo Now.

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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews. Customer reviews can either elevate your brand by increasing consumer trust and brand reputation, or they can deter potential customers away from your business. Why Is Unstructured Data Important?

Data 260
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. This agility ensures that businesses remain competitive and stay ahead in the fast-paced and ever-changing marketplace.

Analytics 488