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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

However, through the application of advanced technologies like Natural Language Processing (NLP), voice analytics, and predictive customer analytics , companies can now unlock the hidden potential of unstructured data, gaining deeper customer insights and improving decision-making processes.

Analytics 488
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

If you are just beginning your online reputation management journey, your goal should be to monitor, influence, and improve the perception of your company. This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers. This will foster trust among clients and stakeholders.

Financial 260
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
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How B2B SaaS Companies Can Gain Real Competitive Advantage through Customer Success

SmartKarrot

In B2B SaaS or any other business per se, the competitive advantage is an attribute that allows a company to outperform its competitors. For example, access to low-cost resources, highly skilled employees, exceptional product, first-mover advantage, and so on. three forms of generic competitive strategy.

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How to Create Buyer Personas: All You Need To Know

SurveySensum

An automotive company is looking to sell its SUVs to an audience that predominantly buys Sedan cars. If your customers are looking for Sedan cars and you are selling them SUVs then of course they won’t buy from you! But, Why are Customer Personas Important? How to Create an Ideal Customer Persona?

How To 52
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Corporate Social Responsibility and Its Influence on Customer Loyalty

SurveySensum

Types of Corporate Social Responsibility Corporate Social Responsibility encompasses a broad spectrum of initiatives and practices undertaken by companies to integrate social, environmental, and ethical considerations into their operations and interactions with stakeholders. CSR provides a valuable avenue for differentiation.

Loyalty 52
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28+ Customer Support Survey Questions for Different Industries

SurveySensum

47% of customers say they will stop buying from the company if they have a subpar experience. Whereas if the company’s customer service is excellent, 78% of consumers will do business with them again after a mistake. This proves that satisfied customers are more likely to remain loyal and recommend a business to others.