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Integrated CX: The Complete Guide

InMoment XI

While surveys are an important first step, to get a comprehensive analysis of your VoC, you need data from all channels including: Call transcripts Emails Employee feedback Online chats Reviews Social media Surveys Support tickets For example, imagine a customer named Sarah who frequently shops at an online clothing store.

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9 Ways Healthcare BPO Takes Advantage of Social Media

Magellan Solutions

Social Media plays an important role in all industries, especially in health care. . Healthcare leaders are now enlisting the assistance of healthcare BPO support services to help them examine the role of social media in doing busines s. 9 Ways Healthcare BPO Make Use of Social Media. Evaluating Competitors.

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7 Social Media Marketing Strategies to Drive Results

ReviewTrackers

You have already planted your business flags on popular social media properties. Now, it’s time to grow your social media presence, drive engagement, and get real results that can impact your bottom line. 7 Social Media Marketing Strategies to Drive Results . 1: Come Up with Your Social Media Game Plan.

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How GM Uses Social Media to Listen and Engage Customers

Natalie Petouhof

Tweet Having worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. And that’s really where the rubber meets the road. For more information on this report, you can find it here.

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An Interview for Change: Khoros Expert Opinion on proving ROI in marketing

Lithium

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Today with the widespread use of various social media, this task is even more challenging. No matter the case, this creates the brand position ing and mental presence down the line.

ROI 52
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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. To gain buy-in for this type of interaction in a social customer service program, executives need to show senior leaders a viable business case. Social media metrics.

ROI 45
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Community ROI: Embracing Humanity’s Desire to Help

Lithium

In qualitative terms, your new fancy community will improve your NPS scores; your general customer sentiment will improve, and if you do everything right, you might receive some free marketing across the social media ecosystem. SANE Australia case study | Khoros.

ROI 52