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Anatomy of a Customer Case Study

ClientSuccess

Customers can become a crucial part of your outbound content strategy through customer case studies, referrals, marketing opportunities, and more. . Who is the customer? The first section of your case study should introduce the customer and share more about their business. What is the impact?

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Top 10 CX and Journey Mapping Videos

Clarivate

These videos are a valuable resource and have covered many interesting insights, trends, and best practices on Customer Experience, Journey Mapping, Employee Experience, Voice of the Customer, and Customer Success. CX Leaders Webinar: The Road to Customer Excellence. Top CX Themes.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout

So how can marketing teams create content and messaging to improve customer success and drive retention? In this post, we’re sharing some great examples of customer success marketing — marketing activities and features specifically designed to help existing customers be successful with your product.

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What Is Customer Success?

Totango

As competitors become more customer-savvy and customers continue to raise the bar of their expectations, keeping customers happy is no longer the icing on the cake—it is now a main and necessary ingredient for business success, and it comes about primarily through the creation of customer value. CS Defined.

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How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

For most customer success departments, the internal department you work closest with and most often is definitely sales. Your current customers know your product inside and out and, hopefully, have seen firsthand the value your solution provides and the support of your account management team. Case Studies.

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Leading Customer Experience as a Team Sport

ClearAction

This customer experience course is an actionable overview for making CX a team sport company-wide. It includes a 29-minute video and handbook with case studies, true-false quiz, easy slide image navigation to revisit any specific point, and template for internal discussion and application.

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How to build a durable growth engine with Digital Customer Success

Gainsight

There are plenty of unexpected challenges in SaaS right now, as the looming recession becomes a reality, but Customer Success (CS) organizations in particular are adopting digital tactics to overcome and endure these challenges. . Adoption is a make-or-break aspect of the customer journey.