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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

Social listening, the practice of monitoring online conversations about your brand, can provide valuable insights into customers’ preferences, pain points, and opinions. Leveraging Social Listening to Gather Valuable Customer Insights Businesses must pay attention to the vast amount of information available on social media.

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Black Friday: Is the Humble SMS the Secret Weapon for Brands Managing Customer Service Volumes This Year?

CSM Magazine

We’ve already started to see brands spread bet and offer discounts of 25% or more to entice customers and manage this longer tail of buying. This is indicative of the financial pressures that brands face too. How can brands manage customer expectations and behaviour and still drive a good return?

Brands 52
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How to Think Like a Service Brand and Take the Lead

CSM Magazine

Cierra Dobson, strategy director at design and technology agency, Rufus Leonard , explores how brands of all shapes and sizes can adopt the successful strategies of category-defining service brands to grow their market share and take the lead. The strength and resilience of service brands.

Brands 52
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Why Proactive Customer Service Outshines Reactive

CSM Magazine

It demonstrates a level of care and innovation that positions your brand as a leader in customer experience. When implemented effectively, this approach offers a higher return on investment compared to the resources spent on handling reactive customer service issues. Be proactive—not reactive!

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CX Has Become the Key Differentiator, So Why Aren’t Brands Getting on Board?

CSM Magazine

So why are brands still failing to meet customers’ ever-growing expectations across the customer journey? Irrespective of the industry in which they operate, the ultimate goal of any business is to deliver an experience that drives customer loyalty, repeat purchases and turns consumers into advocates for their brand.

Brands 52
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Customer Acquisition Vs. Customer Retention: Which Aspect Should You Focus On More

CSM Magazine

In this article, we will explore the concepts of customer acquisition and customer retention, the ways in which they drive growth, and why finding the right balance between the two is essential for maximizing return on investment (ROI). Even a slight increase in retention rates can lead to a substantial boost in profits.

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Maximizing Digital Marketing ROI With Superior Customer Service

CSM Magazine

What is Digital Marketing Return on Investment? Digital marketing Return on Investment (ROI) is the measure of the effectiveness of marketing campaigns and strategies in generating profit. The revenue generated could be direct income, such as purchases, or indirect income, such as brand awareness and reputation.

ROI 52