Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Storyminers

AUGUST 21, 2018

Most generations are open to receiving emails from brands they already follow. Gen X is less likely to be loyal to a specific brand and open to discounts. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Send Targeted Emails. Take Out Print Ads. Create an in-Store App.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Storyminers

AUGUST 21, 2018

Most generations are open to receiving emails from brands they already follow. Gen X is less likely to be loyal to a specific brand and open to discounts. If you want to reach an older generation, then a magazine geared toward that age group is a good choice. Send Targeted Emails. Take Out Print Ads. Create an in-Store App.

Social Media 100

Social Media Customer Experience How To Infographics 100