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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. Kerry Clayton runs Trend Tonic , a sustainable jewellery brand, and regularly writes about green washing. What is green washing? 27/04/22.

Fashion 88
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Creating Authentic Commerce Experiences for Sustainable Fashion

Merkle

Fashion has always been the epicenter of what’s trending. It’s how we show individual identity, as well as belonging. In the traditional consumer-to-brand relationship, designers and brands told consumers what to wear and how to belong.

Fashion 52
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How to Take Local Brands to Global Success: The 5 Rules to Fortune

C3Centricity

They were referring to the growing need for marketers to stand up to the challenge of taking local brands global. In this networked world, more and more successful local brands are attempting global roll-outs. This is the basis of any new product launch and applies just as well to global rollouts as it does to local brand developments.

Brands 206
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How to Prevent Fashion Influencer Fraud with Social Listening

NetBase

Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big business.

Fashion 60
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The Post-Covid CX Powered by AI

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Most companies looking to ditch a "Press 1" experience struggle with where to start and how to infuse natural language into their existing technology stack. Join this webinar with TechStyle Fashion Group, who recession-proofed their contact center with personalized and frictionless experiences to customers who prefer self-service.

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15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. We certainly took note of its trending conversations and captured insight that can inform any brand’s future marketing efforts!

Fashion 53
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52