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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This aims to help businesses understand how to communicate their green credentials without risking misleading consumers. What is green washing?

Fashion 88
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Creating Authentic Commerce Experiences for Sustainable Fashion

Merkle

Fashion has always been the epicenter of what’s trending. It’s how we show individual identity, as well as belonging. In the traditional consumer-to-brand relationship, designers and brands told consumers what to wear and how to belong.

Fashion 52
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How to Prevent Fashion Influencer Fraud with Social Listening

NetBase

Fashion influencer fraud is a troubling trend in the industry. Brands need to know how to spot fake fashionistas or they’re putting their brand – and marketing dollars – at risk. Currently costing brands more than one billion each year, fashion influencer fraud is big business. By how do you find these folks?

Fashion 60
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15 Fashion Influencers to Watch from London Fashion Week 2019

NetBase

London’s Fashion Week was, of course, an online sensation. And that’s because those involved in the Fashion Week are promotional pros, with powerful influencers among them. So, in entirely random order, we’re sharing 15 notable fashion influencers who understand the art of audience engagement. We’ll get to that more in a moment.

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Implementing Virtual Agents: Where to Start, and How to Finish

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

If you're not already using conversational AI, then you may be on the fence regarding their usefulness in the field, or perhaps you're unsure about how to implement it at your company. How TechStyle saved $1.1M Today, TechStyle Fashion Group automates millions of calls and chats each year with conversational AI.

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Lets really understand what Customer Engagement is and how to improve it

Beyond Philosophy

Here are some other key moments in the discussion: 03:53 We share definitions regarding Customer Engagement and how we agree and disagree with part of them. 10:44 We discuss how finding a new idea in marketing is essential, so, reengaging old concepts under a new name is fine if it means solid strategy comes back into fashion.

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Social Analytics Research Supports Eco-friendly Fashion

NetBase

Leading retail brands are using social analytics research to support new eco-friendly fashion offerings. Let’s see how it looks. Eco-friendly Fashion: The Fast Fashion Cure. What is Fast Fashion? What is sustainable fashion though? And following hot on the heels of London Fashion Week protests as well.

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The Post-Covid CX Powered by AI

Speaker: Brian Morin, CMO, SmartAction & Aarde Cosseboom, Director of GMS Technology and Product, TechStyle Fashion Group

Most companies looking to ditch a "Press 1" experience struggle with where to start and how to infuse natural language into their existing technology stack. Join this webinar with TechStyle Fashion Group, who recession-proofed their contact center with personalized and frictionless experiences to customers who prefer self-service.