InMoment XI

SEPTEMBER 1, 2022

Support Teams Consistency: Identify fundamental customer needs and create customized value and benefits Formal Relationship Surveys: Create goal-oriented relationship surveys; look for churn warning signs specific to your business Leverage Loyalty Programs: Leverage your best customers to be your most outspoken advocates.

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

Currency Alliance

NOVEMBER 21, 2016

Most consumers belong to many customer loyalty programs, but are not active in a lot of them. So they lose interest in participating, and most of those loyalty cards end up in a drawer rather than the wallet. Fragmentation of customer loyalty programs doesn’t benefit merchants much, either.

Loyalty Programs 40

Loyalty Programs Loyalty Airlines Hotels 40

ShepHyken

FEBRUARY 18, 2024

My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Our CX research finds that 76% of customers are more likely to return to a company with a rewards or loyalty program.

Customer Service 60

Customer Service Net Promoter Score Loyalty Programs Gamification 60

Optimove

JUNE 29, 2023

With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Loyalty 52

Loyalty Consumers Survey Loyalty Programs 52

ShepHyken

APRIL 25, 2022

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both. by Chris Wyper.

Customer Service 64

Customer Service Loyalty Programs Loyalty Competitive Advantage 64

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

Customer Service 60

Customer Service B2B Loyalty B2C 60

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Oracle

FEBRUARY 13, 2019

And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. As retailers big and small reimagine their loyalty programs to meet evolving customer expectations, the experts weigh in on the loyalty trends they believe will be hot in 2019, as reported in Oracle’s 2019 Loyalty Predictions Report.

Trends 95

Trends Loyalty Loyalty Programs Retail 95

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Guide to Advanced Customer Segmentation Download Now >> 3.

CRM 69

CRM Marketing Social Media Analysis 69

Retently

JUNE 28, 2022

Below, we’ve outlined several techniques that you can use to turn your NPS data into a scalable process for generating word-of-mouth referrals, strengthening your brand through reviews and discussions, and fueling the organic growth of your business. But they won’t be Promoters and brand advocates forever, if you don’t take care of them.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

Comm100

OCTOBER 8, 2016

Branding and Design Techniques. Not only does your website need to display a brand that your customers know and trust, but it also needs to be designed to capture visitor data and contact information. To do this, make sure that you’re communicating a consistent brand that truly speaks to your customers’ values.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

ShepHyken

FEBRUARY 1, 2021

Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. My Comment: As customers move to accepting the digital experience – and expecting the companies and brands they do business with to provide a good experience – it’s important to understand what customers want.

Customer Service 137

Customer Service Rewards Programs B2B Loyalty Programs 137

ShepHyken

JUNE 21, 2021

Do your rewards hit the “must-have” mark that turns casual customers into brand fans? My Comment: Reward programs are a great way to drive repeat business. If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? There are plenty of great ideas.

Rewards Programs 78

Rewards Programs Customer Service Loyalty Programs Loyalty 78

Optimove

JUNE 22, 2020

Customer-centric retail brands looking to provide personalized customer experiences across all marketing channels know that it is crucial to test and optimize consistently. This brand reduced CAC by 75% and customer churn by 32%, all while increasing average customer LTV by 12%. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Benefits of Improving Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. This article delves into the partnership strategies of major loyalty brands.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Social Media 52

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. 32% of all customers would stop doing business with a brand they loved after one bad experience. ( American Express ). Temkin Group ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ENGAGE.cx

MARCH 2, 2017

Part 1 – Traditional Loyalty is at a Cross-roads. Click to download The New Loyalty 3 part series. As consumers, we don’t have to look much farther than our own smart phone to realize that even the newest loyalty programs don’t really work. Using myself as the example, I have 3 loyalty apps on my phone.

Loyalty 40

Loyalty Measurement Brands Loyalty Programs 40

One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. To reduce churn and improve loyalty, telcos are utilizing a number of strategies: Loyalty programs. Enhancing customer retention in the telecom industry.

Customer Retention 136

Customer Retention Industry Telecommunications Effort Score 136

Experience Investigators by 360Connext

AUGUST 23, 2018

Customer journey maps should highlight where empathy is critical to the emotional path your customers take with your brand. But, customers interact in big ways and small with your brand. “Our customers LOVE our loyalty program.” Many maps highlight the big ways of delight and disappointment.

Customer Journeys 151

Customer Journeys Touchpoint Loyalty Programs Contact Center 151

ENGAGE.cx

MARCH 19, 2017

Part 3 – Operationalizing Stickiness…Loyalty’s Holy Grail. Click to download The New Loyalty 3 part series. We’ve learned in the earlier posts that if you’re continuing to invest in traditional loyalty programs, you’re spending money on outdated techniques and, worse yet, you may be losing more customers than you gain.

Loyalty 40

Loyalty Measurement Brands ROI 40

ProProfs Chat

FEBRUARY 22, 2019

Loyal customers spend about 30% more with brands than new customers. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Understand this, customers expect a brand to provide a delightful experience and exclusivity.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

Kitewheel

FEBRUARY 11, 2020

This tip is one that some travel brands have already implemented. Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app. It has the added benefit of having them download your app for future experiences. Skip the Lines” Passes, for Greater Revenue.

Airlines 52

Airlines Industry Loyalty Programs Travel 52

BirdEye

FEBRUARY 19, 2021

Remember that you’re dealing with customers who may not be familiar with your brand. Consider displaying “Popular Dishes” at the very top and limiting your usage of brand-specific terms. . These discounts can only be redeemed when a customer downloads The Saxton Group’s mobile app. Build an effective loyalty program.

Tips 93

Tips Loyalty Programs Rewards Programs Social Media 93

Comm100

JANUARY 21, 2020

Comm100’s 2020 Live Chat Benchmark Report found that about 5% of outbound chats are accepted by web visitors and turned into meaningful interactions with the brand. The same report reveals that 79% of millennials are more inclined to buy from brands that have a mobile-responsive customer support portal. Download Now.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

Experience Investigators by 360Connext

AUGUST 23, 2018

Customer journey maps should highlight where empathy is critical to the emotional path your customers take with your brand. But, customers interact in big ways and small with your brand. “Our customers LOVE our loyalty program.” Many maps highlight the big ways of delight and disappointment.

Customer Journeys 110

Customer Journeys Touchpoint Loyalty Programs Contact Center 110

ShepHyken

DECEMBER 5, 2022

So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers. 3 Ways to Build Fierce Brand Loyalty by Sue Bevan Baggott and Jennifer Scheehle.

Customer Service 69

Customer Service Hospitality e-support eBook 69

ChurnZero

APRIL 12, 2022

For example, your sales and marketing teams may create amazing customer experiences at their own touchpoints, ranging from brand awareness to conversion. What they will do to create customer loyalty programs. These are great building blocks of customer acquisition. What they will do to better understand customer experience gaps.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Touchpoint Leadership 98

ECXO

MARCH 24, 2024

With AI-powered technology, companies can create a seamless, personalized experience that fosters brand loyalty, enhances customer satisfaction, and drives business growth. This data, when analyzed, provides deep insights into the customer’s preferences, enabling brands to cater to their needs more effectively.

Customer Experience 52

Customer Experience Social Media Analysis Loyalty 52

C3Centricity

AUGUST 26, 2019

More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. In general customers love to give feedback and it has the benefit of building a closer tie to the brand as they feel ownership of those launched. Download our Training Brochure Book your workshop NOW!

Customer Centricity 149

Customer Centricity Fashion Airlines Connections 149

Qualtrics

MAY 9, 2019

She has built a career at the world’s most iconic brands, shaping the experience for billions of customers. Are you a part of the loyalty program? It’s an approach that has formed the foundations of a CV that reads like a who’s who of the world’s most iconic brands. Download Reading List. What’s your regular order?

Brands 36

Brands Hotels Loyalty Programs Loyalty 36

Storyminers

AUGUST 21, 2018

Most generations are open to receiving emails from brands they already follow. Gen X is less likely to be loyal to a specific brand and open to discounts. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Send Targeted Emails.

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

Strategy 52

Strategy e-support Roadmap Customer relationships 52